In the past November, Xpeng Motors' monthly sales once again exceeded the 20,000 unit mark, more than tripling its monthly sales compared to November 2022. In addition, in October, Xpeng Motors also won a monthly sales volume of more than 20,000.
In recent months, Xpeng Motors' new product promotion has accelerated suddenly, with the launch of the new model Xpeng G6, the 2024 Xpeng G9 also on September 19, and the new MPV model Xpeng X9 opened pre-sales at the Guangzhou Auto Show on November 17.
The successive launch of new products has enabled Xpeng Motors to leap from the quagmire of sluggish sales growth last year and return to the position of a first-class new power brand. Among them, the hot sales of the 2024 Xpeng G9 have made the strategic layout of Xpeng Motors more stable.
According to the data, the 2024 Xpeng G9 has won the position of the domestic sales champion of medium and large pure electric SUVs in October and November. Not only that, this year, Xpeng Motors began to enter the European market and achieved good results.
The Xpeng G9 debuted in Norway, Denmark, the Netherlands and Sweden, and has already started deliveries, with the German market expected to enter the German market in 2024.
In Norway and Denmark, the Xpeng G9 has ranked first in the sales of medium and large new energy SUVs in just two months after delivery, and has become a hot-selling model in the local market. In the Danish market, Xpeng G9 has a staggering 45% market share. In other words, for every two medium and large new energy SUVs sold in Denmark, one of them is Xpeng G9.
Coincidentally, in Norway, Xpeng G9's market share has also reached 3047%。To put it mildly, Xpeng G9 has been greatly welcomed and recognized by local users not long after entering the European market.
However, we can't help but ask, why Xpeng, why Xpeng G9?Are there some reasons for this that we don't seem to understand?!
In fact, Chinese brands have long been going overseas, but the difficulty is that high-end models are exported, which often do not have too good results!This time, the success of Xpeng G9 to go to sea proves that the strategic layout of Xpeng Motors is accurate, and on the other hand, it also shows that as long as the product is good, the success rate of successfully going overseas is also very high.
For the European market, the general acceptance of their new energy vehicles does not seem to be high, while countries such as Norway, Denmark, Sweden and Germany seem to have a higher acceptance of electric vehicles, so the first stop of new energy vehicles going overseas often chooses the above countries. Xpeng apparently did the same.
For Xpeng, their preparations for Xpeng G9 to go overseas to Europe are very comprehensive. This is inseparable from Xpeng G9's active participation in authoritative security tests in the European market.
In the crash test, which has been called "the most difficult 2023 version of the e-NCAP in history", the Xpeng G9 won a five-star safety certification evaluation, and the VRU protection category received the highest score among Chinese brand models. In the 2021 revision of C-NCAP, Xpeng G9 still received a five-star safety certification evaluation without pressure.
In addition to the safety field, the Xpeng G9 has been highly praised for its ease and stress-free, and the Xpeng G9 has also won the Danish Auto Awards Technology Leader of the Year award, becoming the only Chinese brand model to win this award in 2023. Obviously, the Danish Auto Awards jury fully recognized the technology of Xpeng G9, which also confirmed the technical advantages of Xpeng G9 as an electric vehicle, which is obvious and huge compared with competitors in the European market. This is one of the reasons why the Xpeng G9 is popular in the European market.
In fact, Xpeng G9 is not only certified in the field of safety, its strength in all aspects can be called the 300,000-level ceiling level, which is also one of the reasons why Xpeng G9 can still sell well in the domestic market and win the 300,000-level medium and large pure electric SUV market.
It has to be mentioned that among consumers who buy the 2024 Xpeng G9, the proportion of consumers who choose the MAX version is as high as 80%. The reason why consumers generally choose the MAX version is mainly because of the XNGP intelligent driver assistance system.
As we all know, even among the new power brands, Xpeng Motors' dedication to the intelligent driving system is to say second, and no one dares to say the first easily, and XNGP has become the proudest brand label of Xpeng Motors after several years of continuous upgrading and evolution.
In the past few years, the continuous upgrading and evolution of Xpeng Motors in the field of intelligent driving has made consumers begin to have a "dependence" on XNGP. On December 14, Xpeng Motors once again announced through official channels that since November 28, Xpeng's new version of OTA - XMART OS 44.After the full opening of 0, following the opening of 25 "no picture XNGP" in the early stage, XMART 4 was opened to 27 cities again5.Version 0 public beta, Xpeng G9, Xpeng P7i and other models can already start to experience, and Xpeng G6 will start public beta on December 18.
By the end of December, Xpeng's "Wutu XNGP" will open another 50 cities, and by the end of 2024, it will add another 200 cities. The conscientious R&D and dedication have allowed Xpeng Motors to taste the competitive advantage brought by the leading intelligent driving system for the continued development of the brand.
In the range of more than 300,000, the competitors faced by Xpeng G9 are mainly Li L7 and NIO ES6. Both of these are also hot brands among the new power brands. In addition to being far ahead in the intelligent driving system, Xpeng G9 has also won the recognition of the market by virtue of its real advantages in specific configurations.
Take the 2024 Xpeng G9 650 Max version as an example, which is priced at 35990,000 yuan, it already supports 800V high-voltage fast charging and dual-chamber air suspension active shock absorbers and other high-end configurations, with a price of 39The 60,000 yuan NIO ES6 material is even better.
In terms of interior comfort configuration, Xpeng G9 uses better Nappa leather seats with lower **, and the seat configuration has front seat heating, ventilation and massage, standard queen co-pilot, and rear seat heating. Compared with the optional NIO ES6, it is undoubtedly more realistic. Compared with the ideal L7, which focuses more on cabin comfort, the Xpeng G9 has also achieved an almost flat level. And the most important thing is that Xpeng G9 also has a lot of advantages.
Editor's Comments:
The success of the 2024 Xpeng G9 is obviously not accidental, but it has really achieved "far ahead" with its hard core strength. From the hot sales in the domestic market to the great success in the overseas market, the 2024 Xpeng G9 has helped Xpeng Motors occupy the 300,000-400,000 new energy vehicle market, which will play a role in the subsequent development of Xpeng Motors.
* In fact, the intelligent driving system continues to OTA, and the basic and high-end configurations can all achieve the leading level in the same class, coupled with the blessing of the five-star safety evaluation level, all of which will quietly affect consumers' choice of medium and large new energy SUVs in the range of 300,000-400,000. This is also the logic behind the success of Xpeng G9. In the final analysis, the success of the 2024 Xpeng G9 seems to be summed up as "user-centric". It all seems to make sense!