In November, the market felt a chill, and the transaction continued to be at a low levelAccording to the data of Shanghai Zhongyuan Real Estate, the transaction area of new commercial residential buildings in Shanghai in the month was 5270,000 square meters, a decrease of 62%。This volume is not even as good as this month's off-season.
Dapudong contributes half of the strength of the average price is fast**
Judging by the pace of trading,It is almost at a low altitude for the whole month. In the first two weeks, the weekly transaction volume was only more than 80,000 square meters, and even the transaction volume in one week fell to 20,000 square meters, which was almost the same as the transaction volume during the Chinese New Year, which shows that the market is quite weak. In the last week, it was barely supported by the tail effect, but the transaction volume did not touch the "cold**" of 200,000 square metersFrom the perspective of spatial distribution, Dapudong continues to lead and has become an important supporting force, 2170,000 square meters, accounting for almost half of the total number of transactions. In the suburbs, Jiading played normallyThe transaction area is more than 40,000 square meters, and Qingpu and Songjiang are slightly insufficient, with a transaction area of less than 30,000 square meters. Transactions within the city limits have come to a virtual standstill, Putuo, Xuhui, Yangpu and so on are not more than 10,000 square meters.
Judging from the top 10 list of transactions,Although it is still mainly improved in the middle and high-end, the volume of high-end products has decreased significantly. Half of the top 10 lists in October were 100,000+ projects, and only 1 in November, and the number returned to normal. This project is Pukai Modern Jiangnan in Zhangjiang plate, with a transaction area of 510,000 square meters, it is also the first real estate in the transaction area, and the average price of online signing is 1150,000 square meters. There are 4 medium and high-end improvement projects of 6-90,000 square meters. Under this structural change, the average price in November was 64,328 yuan square meters, a month-on-month increase of **113%。
Table: Top 10 Commercial Residential Transactions in Shanghai
Data**: Online real estate, Shanghai Zhongyuan real estate.
**Put a huge amount to go to the pressure
According to data from Shanghai Centaline Real EstateIn November, **107 was added70,000 square meters, an increase of 225%, which is also the second month of this year to exceed one million square meters. Towards the end of the year, the desire of real estate companies to withdraw funds has strengthened and accelerated the pace of entering the market. In the context of the tenth batch of ** and some real estate projects that have not been opened, the eleventh batch of concentrated *** made a rapid appearance. The 100,000+ projects in the projects are still concerned by the market, such as Huiyuan Xi, Poly Binjiang Tianjun, etc., but the shortlisted score line of these Internet celebrity disks is lower than market expectations, which also shows that the signs of cooling down the property market are quite obvious. In the context of increased investment, the decentralization of new houses has also encountered pressure, especially in the suburbs. In this context, many projects have launched channel marketing, given discounts and so on. Behind more marketing campaigns is competitive pressure.
Towards the end of the year, the pace of new housing ** is accelerating, but the new customers in the market are quite limited, and the main purchasing power is the existing buyers who have entered the market in the early stage. **After the increase, the demand is diverted, and the shortlisted score line is expected. At present, the market is becoming more and more differentiated, and the pressure on urban houses can only be said to be less than that in the suburbs, and even in the inner ring, there are still projects that cannot be liquidated. In addition, in the first-tier cities,Shenzhen has once again introduced measures to stabilize the property market, adjusting the standards of ordinary housing and significantly reducing the down payment ratio of second-hand housing. Further strengthen the expectations of Shanghai buyers for the policy. Therefore, before there are no more favorable policies in Shanghai, the transaction will continue to operate at a low level. Of course, it cannot be ruled out that at the end of the year, real estate companies will speed up the pace of capital withdrawal, or there will be more new projects to launch discounts and other more marketing measures, and the transaction volume will rise slightly at the end of the year.