On August 14, Feishu Sino and Ipsos, a world-renowned consulting company, launched the "2023 MeetBrands China Overseas Emerging Consumer Brands List Selection Activity", which focused on the industry's innovative forces and emerging markets, emphasizing "new regions, new brands", and focusing on the digitalization and capacity building of China's overseas consumer brands for the first time, injecting new ideas into the new benchmark for the development of Chinese consumer goods going overseas by sorting out excellent brand cases at different stages of development under various categories. After four months of all-round review and in-depth interviews with shortlisted brands from experts from the overseas industry and universities, the 2023 MeetBrands China Overseas Emerging Consumer Brands List will be officially released on January 11, 2024.
Last year, Feishu Shennuo launched the 2022 MeetBrands China Overseas Brand Value List for the first time in the industry, through the study of China's top overseas brandsInternationalization strategy, marketing investment, market effect, digital layoutIn other aspects, we will see the success secrets behind the leading brands in the overseas industry, and provide strategic guidance, strategic reference and practical path reference for more Chinese enterprises on the road to going global.
In 2023, the changes in the international consumer goods market and e-commerce landscape have caused more and more Chinese consumer brands to go overseas and rise rapidly by creating diversified and imaginative new products and new ways to play. In response to the new market environment, the "2023 MeetBrands China Overseas Emerging Consumer Brands List" focuses on emerging consumer brands going overseasIt has created the industry's first digital intelligence-driven evaluation model for the development potential of overseas brands, D-MESBased on digital capabilities, it comprehensively evaluates brand influence, product innovation, and sales performance.
After the recruitment of the list selection activity opened, the evaluation team received feedback from:Registration information for 500+ overseas brands in consumer electronics, home life, beauty and personal care and other industriesAfter the secondary collection and verification of the registered brand information, the relevant indicators around high-potential brands such as:Sales scale, growth rate, regional growth, social media activity, product originality, etcIn the comprehensive evaluation of dimensions, a shortlist of 400 companies that meet the criteria of "Cutting-edge Benchmark Brands Going Overseas" was produced in the preliminary evaluation stage.
On the basis of the 400 shortlists, passedQuantitative consumer research, in-depth brand interviews, social media data analysis, supplemented by e-commerce sales data collection, we scored the shortlisted brands in the preliminary evaluation of the D-MES model in 4 dimensions, and at the same timeExperts from upstream and downstream enterprises, well-known universities and investment institutions in the overseas industry will conduct a second evaluation of the evaluation data and process of the listto ensure the fairness and objectivity of the information. In addition, the research team also introduced China's overseas benchmark brands and international head brands as leading practices to comprehensively measure the comprehensive performance of "cutting-edge" brands, and finally produced the "2023 MeetBrands China Top 50 Cutting-edge Consumer Brands Going Overseas".
On January 11, 2024, Feishu Shennuo will join hands with 36kr to hold the "Insight Trends, Sharp Changes to the Future - 2023 Meetbrands China Overseas Emerging Consumer Brand List Release Ceremony" in Shenzhen, officially announcing the top 50 list. If you are interested in the 2023 MeetBrands China Overseas Emerging Consumer Brands List, welcome to get the latest news