Beijing Business Daily (Reporter Fang Binnan Ran Lili) According to the Ministry of Commerce on December 21, the person in charge of the Department of E-commerce of the Ministry of Commerce introduced the development of China's e-commerce in November, which mentioned that since 2023, China's e-commerce has maintained a good momentum of development, deepened innovation and integration, and played an active role in expanding domestic demand, stabilizing foreign trade, and promoting opening up.
On the one hand, it will continue to promote the recovery of consumption growth. From January to November, the national online retail sales reached 14 trillion yuan, a year-on-year increase of 11%, and the contribution rate of physical network to the growth of social zero reached 314%, accounting for 275%, a record high. According to the business big data monitoring (the same below), in November, the growth rate of network zero accelerated by 17 percentage points. Digital, green, and health consumption is rising, and the sales of smart watches, environmentally friendly coatings, and health massagers have increased by more than 50% year-on-year. New Year's Day and the Spring Festival are approaching to activate the **tourism market, and the sales of outbound travel ** increased by more than 10 times year-on-year.
On the other hand, it will help the digital transformation of traditional industries. In November, live broadcast e-commerce maintained a rapid growth momentum and continued to empower physical merchants, with the proportion of store broadcast sales increasing to half. Guangdong has issued policy documents to promote the development of B2B e-commerce, held exchange activities, and promoted typical cases of B2B application in vertical fields such as plastics and ceramics.
At the same time, accelerate the application of digital technology. Artificial intelligence helps reduce costs and increase efficiency, and the application of virtual fitting rooms, intelligent customer service, and 24-hour live broadcast of digital humans is accelerated. Express logistics uses big data to plan transportation capacity, invests in intelligent sorting and handling robots, unmanned vehicles and other equipment to improve the delivery timeliness and optimize the consumer experience.
In addition, we will create a new highland for international cooperation in the digital economy. The 2nd Global Digital ** Expo was held in Hangzhou, with 1,018 exhibitors, 120 achievements released, and 100 debuts and debuts, showing the vigorous development of new technologies, new scenarios, and new formats of digital **. For the first time, the "Silk Road E-commerce Day" was set up, and the Silk Road E-commerce Hall gathered 71 well-known domestic and foreign e-commerce enterprises and more than 50 domestic and foreign purchasing delegations to discuss business opportunities and expand new space for economic and trade cooperation. The construction of the "Silk Road E-commerce" Cooperation Pilot Zone has been accelerated, a cooperative training center has been established, and the pilot of cross-border data exchange cooperation has begun to be tested.