The new mobile game "Yuan Dream Star" launched by Goose Factory has caused an uproar in the domestic game circle. The game won the attention of players with a very fast pace in the early days of its launch, however, with a series of negative news, it is doubtful whether the light of this new star will be able to shine for a long time.
At the beginning of the launch of "Dream Star", with Tencent's huge propaganda machine and various promotion methods, it instantly detonated the Internet. Whether it's the major live streaming platforms or social **, there is a lot of eager discussion about this game.
Surprisingly, however, the focus was not on the innovation and excitement of the game itself, but on a series of controversial events.
First and foremost are the accusations of plagiarism in UGC (user-generated content). During the closed beta period of "Dream Star", some discerning players found that the game's map design, gameplay and other elements are strikingly similar to other games, especially compared to the game "Egg Boy Party". The discovery sparked a heated debate, with players questioning whether Metadream Star was just "borrowing" rather than really innovating.
What's even more outrageous is the response of "Yuan Dream Star" to the plagiarism accusation. The game released an announcement claiming to have obtained the "genuine license" of Fall Guys in an attempt to calm the doubts of players. However, in reality, this is just a ** linkage and has little to do with the real game content. This attempt to obfuscate has left many players angry, and trust in the game has plummeted.
In addition, the game adopted the method of touching porcelain egg boy parties in the early days of its launch, trying to use its popularity to attract more players. From the naming of "easy spots" to the design of **, it is obviously imitating an egg waffle party. And Tencent, as the prince brother behind the back, once gave people the feeling of "bullying other people's little brothers".
However, in the face of these disputes, Tencent has not been able to actively and properly handle them. A large number of plagiarism was exposed to UGC content, and players' reports were spread on the Internet. This made "Dream Star" infamous for a short period of time, and some players who had expected it expressed their disappointment.
To sum up, although "Dream Star" has achieved some success in promotion, its reputation has been seriously damaged by its mistakes in game quality and ethics. This also makes us wonder if game manufacturers should pay more attention to game quality and user experience while marketing, and seek development with a long-term visionPerhaps, the ones who can really be invincible in the game market are those game manufacturers who dare to innovate and stick to the bottom line of morality.