Zhu Jiangming of Leapmotor said in an open letter to the company's eighth anniversary that the cumulative sales of Leapmotor reached 300,000 unitsThe core of Leapmotor's success lies in the self-developed technology autonomy in the whole domain, the consumer car selection criteria defined by product optimization, and the internationalization strategy.
It can be seen that Zhu Jiangming believes that there are three core dimensions of Leaprun's success, that is, technological independence, product optimization, and internationalization. The "dual power" of pure electric + extended range mentioned in the open letter is the development direction of technological independence and product optimization, and more specifically, the "super extended range" C series with large battery life, which is the representative work of Leaprun's success and the direction of Leaprun's products. Zhu Jiangming said bluntly: It has successfully defined a new benchmark for the value of 15-200,000 yuan and become a new benchmark for the 15-200,000 camp.
Let's take a look at the C series of Leap first, there are C01 and C11, in fact, the super range extension he said is the range extender hybrid version of the C11 model. The car C11 range extender 300 belongs to the "super range extension", the pure electric part of the battery life of 300 kilometers, compared with the common range extender pure electric part of the market compared with one or two hundred kilometers, that is directly doubled. Then the comprehensive WLTC cruising range is 925 kilometers, and the CLTC cruising range is 1110 kilometers, which is indeed a mainstream ultra-long-range model, and its single model sales have always accounted for an absolute proportion of total sales, especially in the past two months.
Judging from the current market environment, the "super extended range" of the C series is really good, with a better insight into the needs of consumers in the market, lowering the **, raising the value, and becoming a popular product, in this level of models, C11** is very advantageous, and it is "self-developed in the whole domain", with a moat of intelligent technology, and it can be done very sincerely.
However, in the long run, "super range extender" is not the right choice for future potential, and it cannot become a long-term product path to support Zerorun, because range extender is not a superior technical path from efficiency and energy consumption to low carbon, and it is even far inferior to plug-in hybrid, let alone pure electric, and the mission of range extender may only be three or five years. As I explained in the previous article, the end of the car is pure electric, and the end of the fuel vehicle is super plug-in hybrid, so super plug-in hybrid is a product technology path that can be relied on for a long time, and will not cause investment costs to sink in the short term.
Expanding the battery life of the hybrid and becoming a super hybrid is the right direction. However, the extended-range path in this direction is not a superior choice, and the risk of elimination is too great.
Perhaps this is one of the reasons why Leap is ultra-low-level, and the production cost of the range extender is lower than that of the plug-in hybrid. However, Leap released a pure electric version of the C11 at the same time, and even if the range extender declines in the future, the C11 will not die.