In recent years, due to the impact of the epidemic on the entire social economy, the operation of brick-and-mortar businesses is facing increasing challenges. With the decrease in the number of customers and the increasing pressure on revenue, brick-and-mortar businesses, as the main body of local life, are of great significance to the development of the regional economy and the prosperity of the community. Therefore, we need to deeply analyze the pain points encountered by the real economy
We say, what is the essence of business?Is the traffic right?Where there is traffic, there is business. However, in the process of acquiring traffic, merchants have encountered some pain points that need to be broken through:
1.Because public domain platforms such as Meituan and Ele.me are facing huge traffic competition, the drainage cost of merchants is getting higher and higher.
2.Merchants are charged high commissions, up to 28%, and there are often sales that are quite outstanding, but if you think about it carefully, you still lose money.
3.The traffic is always on the public domain platform, and merchants have invested a lot of money to obtain traffic, but they do not have the right to dominate the traffic.
4.The stickiness of users is very poor, and merchants use 80% of the money to go to the public domain platform in exchange for 20% of one-time new customers, and merchants can no longer reach these customers.
5.Users go to the store to consume and leave, and merchants no longer have a way to reach and lock users.
In the face of the bottleneck of traffic management, to achieve cost reduction and efficiency increase, where is the road for business transformation?
Is there a way to reach users directly, at low cost or even for free?Is there a better way to lock in customers to the store and operate every drop of traffic more finely?Can you turn traffic into "retention"!?Continuously fission out more new traffic, so that business happens naturally!Can I create more value for my traffic?Make more money?
In the future, the operation mode of merchants must be a closed-loop marketing operation of online and offline integration. With offline payment as the traffic entrance, it gathers and precipitates users to its own platform, and first establishes a connection with users. Then, through a variety of effective operation methods, it can accurately reach consumers, help merchants effectively improve customer loyalty and repurchase rate, and achieve sustainable business development. For example, the new consumption platform for e-Minito customer drainage is such a platform that helps the private domain traffic of physical merchants. **Next, through the innovative model of consumption as membership and consumption to enjoy red envelopes, we help merchants make traffic occur naturally. **, deep link store post-payment traffic, by shaping a new consumption platform for local life, allowing merchants to expand online business, and create a closed loop of in-store and home-based marketing.