Recently, Baicaowei has launched three new series, "Taste of the Year", "Nut Gifts", and mass sales of canned nuts, with the theme of "Flavorful Baicao Flavor Every Year", officially opened the 2024 New Year's Festival. As the only brand among the leading casual snack brands that focuses on New Year's gifts in the Spring Festival scene, Baicaowei has launched the "Taste of the Year" New Year's gift box for 11 consecutive years, carving "New Year's Flavor" into the brand's genes.
It is reported that this year's Baicaowei New Year's gift box focuses on "quality" and "health", and has carried out an all-round upgrade of New Year's products to meet the needs of consumers in multiple scenarios during the Spring Festival.
Inherit the Chinese New Year, and the Healthy New Year gift will help make the Spring Festival happy
In the context of the current era of "fast economy" and global cultural exchange and integration, Chinese traditional festivals and traditional culture have been impacted like never before. In order to arouse the attention and participation of the younger generation in the traditional Chinese New Year, Baicaowei has incorporated relevant cultural elements into the "Taste of the Year" series of nut New Year gift boxes, showing a strong New Year's flavor and rekindling the enthusiasm and recognition of traditional memories among the younger generation.
On the packaging of the New Year's gift box, Baicaowei uses "Grandma's Stove" and "Chinese New Year's Eve Dinner for the Whole Family" and other themes to hand-paint to show the New Year's flavor scene, convey the "companionship" atmosphere of the New Year, and use a variety of New Year's flavor colors such as classic Chinese red, quality cinnabar red, and noble crimson red, with New Year's festive elements and nut elements, to set off the festive atmosphere of the Chinese New Year. Let consumers experience the strong flavor of the New Year in the fast-paced life and reminisce about the traditional memories that belong to us.
All-round upgrade, quality New Year's gift to send full of heart
At present, nut consumption is gradually changing to daily dietary consumer goods, in this New Year's Festival nut gift box, Baicaowei focuses on the needs of consumers for health and quality, increases the proportion of nuts across the board on the basis of not increasing the price, and increases the application of first-class value nuts in nut gift boxes. For example, "Little Partner's Firecrackers", "Spring Festival Gala on the Coffee Table" and other New Year's flavor series gift boxes, compared with last year, two new Northeast pine nuts and pistachio nuts have been added"Fuxing Gaozhao" and other series have been upgraded with raw materials, using large nuts of this flavor Zhenguo series, and strive to meet consumers' needs for high-quality products.
In order to create a high-quality New Year's flavor and match different Spring Festival social scenes, Baicaowei also launched a canned nut gift box with an "open window" design, which allows you to see the product at a glance without unpacking the package, and is also carefully selected in terms of raw materials, preferably selecting large nuts from 6 core production areas, which are full of grain and full of sincerity. The main mass-marketed canned nuts can not only become the preferred delicacy on the coffee table, but also better meet the needs of home use, reception of relatives and friends, and New Year's gifts.
It is the strict screening of raw materials, the strict control of the first-class processing system and the attentive communication with consumers that allow Baicaowei to win unanimous praise from consumers. At the 2nd China Dietitian Development Conference that just ended in December this year, Baicaowei Zhenguo won the "High Quality Science Pioneer Award", and Daily Nuts won the "Excellent Scientific Matching Award", fully reflecting the market's recognition of the health and high quality of Baicaowei products.
Omni-channel layout for a more convenient shopping experience
It is reported that Baicaowei has not only made a careful layout in the fields of traditional e-commerce and social e-commerce, but also carried out large-scale expansion for offline New Year's goods purchase scenarios. This year, the number of offline outlets and terminals of Baicaowei has exceeded 200,000, which is more than 1400 million existing users and more new users provide a better shopping experience.
In major supermarkets, all kinds of gift boxes of Baicaowei will be prominently displayed on the shelves, and many consumers said that they are more inclined to choose healthy, quality-assured brand gift boxes, and at the same time, they should also be close to the people. This year's New Year's gift box is priced from 39 yuan, providing consumers with convenient, diverse and high-quality products and experiences, making gifts more face-saving.
In addition, according to the "2023 China Healthy Life Trend Insight Report" released by CBNDaed, Baicaowei's New Year's nut gift boxes have led the sales of the whole network for 6 consecutive years.
Behind Baicaowei's consideration of high quality and affordability, it is the continuous efforts to upgrade product quality and the best chain. After 20 years of accumulation, Baicaowei has grown into a leading brand of healthy snacks with nuts and dried fruits. Standing at the height of the new brand means higher responsibility and mission. In the future, Baicaowei will continue to transform into a professional product brand, deepen the development of nut categories, and bring consumers a higher quality and healthier consumption experience of nut snack products.