Even Amazon sells 3 common mistakes, the ASIN fixed investment of SP advertising is often misunderstood by sellers, top dry goods, likes and collections, especially the third misunderstanding, even 90% of sellers don't know.
First of all, a misunderstanding is: many brothers think that SP's ASIN positioning advertising will only appear on the product page, in fact, the correct cognition should be: it will also appear on the keyword search page, when our product is fixed to cast ASIN, if the weight on some keywords is relatively high, customers have the opportunity to bring out our advertising space when searching for the keyword, like the effect shown in the following picture.
If we have SP ads, and our advertising performance is better in the historical campaign placements, then we can also set a percentage doubling on the search results page when we open SP product placement, so that our ads appear on the search results page as much as possible.
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The second misunderstanding, many sellers may think that SP's ASIN fixed investment cannot improve the natural ranking, but in fact, the correct cognition:SP's ASIN regular investment can also improve organic rankings, and even ASIN positioning ads in the new product period is more accurate and efficient than the keyword inclusion of automatic ads.
How to understand this sentence?In fact, what I just said to my brothers, customers have the opportunity to see our ads when they search for keywords with higher weight of ASINs, if they click on our ads and place orders, then we will also accumulate the weight of this keyword, and if we can find ASINs with high relevance during the new product period, we can do regular investment of goods, and let our advertising space be displayed more on the search results page, see our advertising space and place an order, which can be more effective than the keywords of automatic advertising to be included in the system. However, we can't see the ad slot on which keyword we got for the SP ASIN fixed investment in the Amazon Ads background.
We can use the new features of the sif, in the advertising ***.
Select to check ASIN targeting ads, and we can see what keywords are running out of the advertising campaign for that product. I also applied to my brothersTrial version of SIF, everyone has a needLeave a message in the comment area to find me to pick it up
Here we need to take a closer look at the relevance of keywords to our products.
Because if you are running some ASINs with high sales, these ASINs may have high weight on some overly general words, then our ad space may also be displayed, but the actual conversion may be skewed, what should we do?
Here I have to talk to the brothers about the third point, this point is basically 999 of the sellers don't know that when we do SP product placement, we are on the ad group level page.
Only negative products can be added to negative targeting, keywords cannot be added, but at the level of the campaign.
It is possible to add negative keywords, so brothers can make negative keywords here with low relevance, so that our advertising production ratio is more efficient.
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