When it comes to the brands of domestic cars that have tried to "go to sea" or are "going to sea", many people can answer one or two. For independent auto brands with a certain strength, after consolidating their position in China, expanding the international market is their common goal, but there are very few domestic auto brands that can really take this road and occupy a certain position in the international market, but SAIC Maxus is a special case. With the advantages of product genes, rich product matrix, ingenuity and quality adapted to local conditions, it has won the attention and recognition of global consumers. Since stepping into the international track in 2011, SAIC MAXUS has conquered 73 countries and regions around the world step by step, and has achieved a dazzling result of cumulative sales of 300,000 units.
What are the brands of domestic cars that have successfully gone overseas?Count the road to the sea of SAIC MAXUS
Unlike many domestic brands, SAIC MAXUS has focused on the domestic market with a forward-looking vision, while taking the expansion of the international territory as its own development strategy, creating a "dual-track parallel" strategy, and taking the lead in becoming the "vanguard" of Chinese auto brands going overseas. Left-handed opportunity, right-handed strength. In 2011, SAIC MAXUS launched its first light passenger product, V80, which quickly became well-known in the sea with the momentum of "newborn calves are not afraid of tigers". Three years later, the V80 received a large purchase order from Irish Post, which was also the first time that a Chinese car brand had received an order from an EU country.
In 2017, MASKE, Germany's largest light commercial vehicle leasing company, also noticed SAIC MAXUS and purchased the electric light bus EV80 under SAIC MAXUS in large quantities. This model also brings to the European market the first truly factory-made, mid-size all-electric wide-body light bus. In the past two years, SAIC MAXUS EV90 has occupied the first place in the annual market share of Italy, Portugal, Norway and Spain in the large electric light vehicle segment with excellent quality, and the V90 has also won the first place in the total sales volume and market share of the Australian market segment, which is impossible in the history of other domestic automobile brands to "go overseas".
What are the brands of domestic cars that have successfully gone overseas?SAIC MAXUS adheres to the high-end road
It is not easy to achieve such achievements in overseas markets in such a short period of time, but what is even more surprising is that SAIC MAXUS has always adhered to the "high-end" route. When domestic car companies go overseas, they generally follow the principle of "easy first and then difficult", attack developing countries first, and adopt a "cheap" model to seize local market share at low prices. SAIC MAXUS has "gone the other way", not only targeting developed markets such as Australia, New Zealand, Europe, and South America from the beginning, but also adhering to the strategy of "not rolling the first value".
Many people may have complained about this strategy at first, but it turns out that as long as the product is of high quality, there is a possibility of breakthrough. For a long time, SAIC MAXUS has insisted on building cars with ingenuity, and through the co-creation and customization mode of C2B users, differentiated customization is carried out according to the preferences of different people in different regions, which has won many praises and recognitions.
Up to now, SAIC MAXUS has five "10,000-unit markets" in Australia, New Zealand, Mexico, South America, Europe and the Middle East, and in overseas sales, developed countries and markets account for more than 90% of sales. This means that SAIC MAXUS has defeated international brands such as Europe, America, Japan and South Korea, and truly exported "Made in China" overseas.
Nowadays, when consumers are asked what brands of domestic cars are made in China, many people can answer the name of SAIC MAXUS. This is not only a recognition of SAIC MAXUS, but also an affirmation of the strength of "Made in China". With the successful case of SAIC MAXUS going overseas, it is believed that more domestic brands will tear off the label of "cheap" and bring higher quality and more representative of China's advanced technology to global consumers.