Recently, BYD's reward of up to 5 million has attracted the attention of the industry. The operation aimed to crack down on malicious smearing of BYD and revealed the chaos of black public relations in the automotive industry.
It is understood that the turmoil faced by BYD this time stems from a car's evaluation of BYD's new Formula Leopard car. The self-release said that the high-speed fuel consumption of BYD Formula Leopard car reached 18 liters per 100 kilometers, which is far from the official publicity. The remarks sparked widespread concern and caused serious damage to BYD's image and credibility.
Faced with this situation, BYD acted quickly. On December 2, the Equation Leopard brand issued a public statement, saying that it should obtain relevant evidence at the request of **. After investigation, it was found that there were malicious editing and malicious smearing in the self-procurement. Through the retrieval and analysis of vehicle data, the data shows that the self-** has several speeding behaviors of more than 180km h during the evaluation process, as well as a large number of other abnormal driving behaviors. These actions are a serious violation of traffic safety laws and leave the public with questions about the professionalism and impartiality of the self-government.
On December 3, Li Yunfei, general manager of BYD Group's brand and public relations department, responded on Weibo that the competition in the automotive industry this year is extremely fierce, and BYD's technology and products are often maliciously targeted and smeared. These black PR behaviors are full of tricks, including directly placing comparison models in the store, sales consultants showing customers the edited black material, and giving black nicknames to product configurations or brand models. Li Yunfei said that these behaviors have reached the extent that they need to be cracked down, and stressed that BYD will effectively crack down on online black public relations chaos for a long time.
On the same day, the WeChat *** BYD Network Reporting Center "released an article saying that in order to further crack down on online black public relations chaos, BYD has adjusted the reward for reporting from 50,000 to 1 million yuan to 50,000 to 5 million yuan. It is also officially announced that the above decision will be effective for a long time from now on. This move shows BYD's firm determination and positive actions to combat malicious smearing.
According to the analysis of industry insiders, BYD's smear incident may involve market competition pressure and commercial interests. Some competitors may resort to unfair means to weaken BYD's market position and influence through malicious smearing. This behavior seriously undermines the level playing field and consumer interests in the automotive industry.
For car companies, in the face of the challenge of black public relations, in addition to actively responding to and strengthening their own brand image building, it is more necessary for relevant enterprises and institutions in the industry to work together. Strengthening industry self-discipline, establishing a fair and transparent communication mechanism, and raising the public's awareness of the truth are all key to solving the problem of black public relations. At the same time, the regulatory authorities should also strengthen the crackdown on malicious smears to maintain market order and a level playing field.
100 Families Help Plan BYD's reward of 5 million to crack down on malicious smears is undoubtedly a heavy blow to the chaos of black public relations in the automotive industry. By actively responding to and resolutely countering malicious smears, BYD not only protects its brand image and consumer interests, but also demonstrates the responsibility and firm confidence of Chinese auto companies. At the same time, it is also hoped that more enterprises can actively participate in the action of cracking down on black public relations and jointly create a fair, just and transparent market environment.