In the long river of time in the automotive industry, some models are like time travelers, not affected by the changes in the market, and maintain a calmness with time. Jetta VA3, Nissan Sylphy Classic, and Toyota LC70 series, they are like three determined travelers driving in the long river of time, guarding their own landscape.
The Jetta VA3 used to dominate under the protection of Volkswagen**, however, once it broke away from Volkswagen's aura, it became a little inadequate. Since its independence in 2019, the development of the Jetta brand has obviously not been satisfactory. The model update seems to be frozen in time, and the market's attention to it is gradually dissipating.
The exterior and interior of the VA3 have hardly changed, and it is equipped with the 1The 5L engine is stable and reliable, but it is difficult to hide the decay. The main reason why the brand is in trouble is the lack of new highlights and innovations, and relying on older models is clearly not enough in the face of fierce competition.
The Nissan Sylphy Classic is a veteran who is still standing tall in the tide of the times. Since its launch in China in 2012, the Sylphy Classic has been the mainstay of the Sylphy series. Although the first impression may be one of the "three mothers on the road", the strength of this car lies in its practicality and stability.
1.The combination of 6L self-priming engine + CVT, although old, is close to the people, and the actual starting price in the terminal market is only about 70,000 yuan. For some consumers, the Sylphy Classic is still a reliable choice, and the benefit of its non-discontinuation is that owners do not need to worry about accessories and after-sales problems, which is a peace of mind for some consumers.
And in the off-road world, the Toyota LC70 series is like an ageless legend. The car was originally introduced in 1984, and although it was discontinued in 2004, it was later relaunched by Toyota in 2014 to meet consumer demand for the LC70. Today, the LC70 series still finds its place in the market. Its off-road ability is undeniable, but what's even more striking is its retro design.
Round headlights, rear windows with a sliding design, and exposed front windshield wipers are all elements that make you feel like you're in the past. Even though some modern elements such as the steering wheel and center console are retained, the LC70 series remains traditional in terms of design. The launch of this car in overseas markets has aroused enthusiastic pursuit by some off-road enthusiasts.
Each of these three models carries a different history and culture, and their survival in the market is due to both the brand's persistence and consumers' love for tradition. However, to stand out in today's fierce competition, it is not enough to rely on the glory of the past.
Automakers need more innovative and more attractive products to meet the challenges of the market. After the brand became independent, the Jetta VA3 seemed to have lost its way forward, while the Sylphy Classic and LC70 series maintained market share due to their steady performance.
Looking back at these three time travelers, we can see the persistence of the brand, the inheritance of the product, and the consumer's love for the classics. However, the automotive market of the future will be more complex, and consumer needs are constantly changing. For automotive brands, the only way to move forward is to maintain a reverence for tradition in innovation, neither rejecting the accumulation of the past nor giving up on the exploration of the future.
Time flies, the competition in the automotive industry is also escalating, and only continuous innovation can be invincible in the tide of the times. In the automobile market, historical models such as Jetta VA3, Sylphy Classic, and LC70 series are keeping an eye on time. In the future, innovation will lead a new journey.