Recently, Google Trends released the most interesting search buzzwords for British people in 2023. Among them, the most eye-catching is none other than temu. According to the data, as of December 21, the search volume of Temu has increased by 2850% compared with last year, and the search volume has increased even higher than this year's traffic superstar Chat GPT (2700%).
Since its launch in the UK in early 2023, temu has been used more than 19 million times, with 9 million monthly active users. Its parent company has achieved incredible retail sales by bargaining with **, cutting out middlemen, and taking advantage of tax policies in China and the UK. This advantage is what makes Temu stand out in the highly competitive UK market.
Temu's success is also due to its innovative marketing strategy. In February of this year, Temu became one of the youngest advertising brands in Super Bowl history with a 30-second ad, and the slogan "shop like a billionaire" has also become a hot topic of discussion on social **. Google Trends query Temu popularity shows that after the Super Bowl ad, Temu's search popularity showed a significant spike on the 13th. This innovative advertising method successfully attracted the attention of consumers and quickly expanded the brand's influence.
The meteoric rise of Temu has intensified competitive pressure on the UK** to outnumber any other app this year, forcing discount chain Wilko into receivership last week. The success of temu has not only changed the shopping habits of UK consumers, but has also posed a huge challenge to traditional retailers.
As Temu continues to expand in the UK market, it also faces more and more competitors and challenges. How to maintain its leading position in the market will be a problem that temu needs to solve in the future.
It is foreseeable that as temu continues to grow in popularity in the UK market, its search volume will continue to climb. This phenomenon also shows that consumers have a strong demand for affordable and high-quality goods. For other e-commerce platforms and retailers, how to deal with the competitive pressure of temu and improve their competitiveness will be an urgent problem to be solved.
Overall, it's no coincidence that temu has become the UK's hottest word of the year。The multi-shipment cross-border logistics platform believes that its success is due to its innovative business model, low cost** and unique marketing strategy. With the acceleration of globalization and the continuous change of consumer demand, temu's performance in the global market deserves our continued attention.