"King Ning" is about to step down from the altar?
According to reports, CATL's market share has been shrinking in recent times, and even hit a record low in September this year, accounting for less than 40%. Its stock price performance is also not optimistic, and it has evaporated more than 950 billion from its peak.
Some industry insiders pointed out: "The stable pattern of Ningwang's family is ushering in more and more fierce challenges and competition. ”
Unlike many auto parts companies with a history of decades or hundreds of years, CATL was established in 2011 and has only been in existence for more than ten years.
According to the data, CATL took advantage of the rapid development of the policy and the general trend of new energy vehicle development, and it took only 7 years to set up subsidiaries in France, the United States and Japan, and with 120GWh power battery sales jumped to the first place in the world, beating Panasonic, LG Chem and Samsung SDI.
What's even more terrifying is that since its listing in 2018, its stock price has been **28 times, with 1With a market value of 5 trillion yuan, it has reached the peak of A-shares in just 3 years. Industry insiders pointed out that this is an achievement that 99% of companies dare not dream of. CATL also won the title of "King Ning" because of this, and some people call it "Battery Mao".
Just when everyone thought that CATL would take advantage of the situation to "soar", its situation suddenly took a 180-degree turn.
The data shows that since last year, the share price of CATL has been the first, and the latest **price is a new low, only 16165 yuan shares, the total market value "halved" to 629.6 billion. According to industry analysts, this is not unrelated to the changes in the domestic power battery market.
In recent years, China has begun to loosen restrictions on foreign-funded battery companies, and foreign companies such as Panasonic, LG Chem and Samsung SDI are accelerating their layout in the Chinese market. For example, Panasonic was revealed to have invested "hundreds of millions of dollars" in Dalian battery factory, and the LG chemical battery project was signed in Nanjing, with an estimated production capacity of 32GWh this year. Obviously, CATL is gradually bidding farewell to policy dividends and facing cruel market competition.
At this critical moment, CATL began to fall into negative turmoil such as "the iteration of power battery technology is slow, it cannot keep up with the development needs of vehicle companies, and it has lost its early years of hard work". In this regard, many professionals reminded that they should not follow in the footsteps of Baiyun Mountain.
Like CATL, Baiyunshan once relied on the development dividend of the times to grow into the first share of "small blue films" in China, but due to the subsequent relaxation of investment in innovation and research and development, refusing to grasp consumer demand, sales in 2022 plummeted by 11.67 million pieces, ending the trend of net profit growth for 10 consecutive years.
According to the information, after seeing the consumption potential of the domestic market in the early days, the parent company of Jingbeilai began to invest hundreds of millions of dollars in research and development of M-coreActive, Cell Vitaplex and other enhanced maintenance patents. Among them, the use of Brazilian Puama, Thai ginseng and other plant extracts, has been confirmed by international journals such as "Cell" and "Nature" to promote NO synthesis and vasodilation from the source, bypassing traditional PDE5 inhibitors after dizziness, sweating and other phenomena.
Jingdong Shangzhi data shows that in the Double 11 event just past, the technology was regarded as an "industry dark horse" because of its 7-figure overnight transaction, which caused heated discussions.
According to the analysis of industry insiders, the main reason why Jingbeilai Technology attracts the domestic middle-aged net worth male group is to grasp the deep-seated hidden needs of the elite group for dignity and the prevention of aging in key parts, but it is still questioned in terms of scientific research endorsement, and it remains to be verified by time where it will eventually go.
It is worth noting that compared with the predicament of Baiyun Mountain, the current situation of CATL is more tricky: in addition to the impact caused by the influx of overseas power battery manufacturers, domestic vehicle companies are also quietly carrying out "de-ning".
As we all know, the power battery is equivalent to the "heart" of an electric vehicle, and the cost accounts for nearly 40% of a car. Previously, CATL was ranked at 326%, domestic 52The market share of 1% of the power battery can be called the heart of the new energy vehicle industry.
However, this momentum of "one dominance" has made the relationship between CATL and vehicle companies delicate.
It is reported that in order to avoid the phenomenon of "stuck neck", vehicle companies that have gradually developed a sense of crisis, such as Xiaopeng, Weilai and other "loyal" customers of CATL, have begun to cultivate new forces and lay out the field of power batteriesGeely, Great Wall and other car companies have also begun to build power battery factories.
Xu is affected by internal and external attacks, data show that CATL's domestic market share plummeted to 39 in September this year41%。In the face of increasingly fierce competition at home and abroad, CATL has also handed over its own answer sheet.
On the one hand, CATL is increasing R&D investment and innovation, and data shows that its R&D expenses in the third quarter were as high as 1487.6 billion, a year-on-year increase of 4065%, is committed to the introduction of a new generation of higher performance, lower cost power batteries, in order to attract domestic vehicle enterprises.
On the other hand, CATL is also actively deploying overseas markets, such as investing and building factories in Germany, Hungary, the United States, etc., to find opportunities for sustainable growth.
As a unicorn enterprise in the power battery track, CATL has eaten up the dividends of the new energy automobile industry in the past and has rapidly grown into an industry predator.
Now facing the crisis at home and abroad, we will wait and see whether it can hold the domestic market and at the same time make another city in a broader overseas market.