Computer advertising design is an interdisciplinary field that combines art, technology, and business. Here are the main learning contents of computer advertising design:
Fundamentals of Graphic Design: including color theory, typography design, graphic design, etc., which are the basic elements of advertising design.
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Digital technology: Web design, mobile app design, digital editing, etc., are important channels for modern advertising communication.
Interaction Design: Understand the principles of user interface and user experience to design interactive ads that are attractive and easy to use.
Principles of Marketing and Advertising: Understand the objectives, audiences, and marketing strategies of advertising, and align advertising design with business goals.
Creativity and Expressiveness: Develop creative thinking and visual expression skills, and be able to turn ideas into engaging advertising pieces.
Software & Tools: Learn and use a variety of design and development tools such as Adobe Creative Suite, Sketch, Figma, and more.
Project Practice: Apply the knowledge learned through practical projects and develop the ability to solve practical problems.
Summary:
Computer advertising design is an interdisciplinary field involving graphic design, digital technology, interaction design, marketing, creative expression, and many other aspects.
Learning computer advertising design requires mastery of basic design principles and digital techniques, as well as developing creative thinking and business insight to be able to create engaging advertising content for a variety of ** and platforms.