Recently, an infighting incident caused New Oriental's stock price to plummet, creating a situation of multiple losses. As the events continued to ferment, the Oriental Selection (1797.)HK) shares also dived.
From the perspective of stock price performance, since December 11, the share price of Oriental Selection has been in the first trend, and the cumulative decline in the four days from December 11th to 14th has exceeded 25%. On December 15, the share price of Oriental Selection fell nearly 8% in intraday trading.
The protagonists of this infighting are Dong Yuhui and Dongfang Xiaosun. Dong Yuhui, born in 1993, just turned 30 years old this year, is known as the national son-in-law, Bo Gu Tong Jin, and devotes himself to work;Dongfang Xiaosun, born in 1985, is only 38 years old this year, young and promising, and works hard. The latter is the veteran of the company, and the former is a gold medal anchor who can bring huge benefits to the company.
On December 15, Dongfang Selection spoke out in response to the controversy, saying that the recent outbreak of ** has exposed the conflict between the company's Internet celebrity model and product route model. The company said it would stick to its product route in response to the doubts.
It is undeniable that there is no contradiction between the Internet celebrity model and the product route, the former drains traffic, and the latter is credible, complementing each other, not opposing and trade-offs.
In addition to the stock price**, the internal strife between New Oriental and Oriental Selection continues to ferment, and various rumors have sprung up. Among them, the most eye-catching is the rumor that Liu Qiangdong may make a move.
On the evening of December 15, a screenshot circulated on the Internet showed that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely that he would go to JD.com. This news has aroused widespread attention and discussion, and many netizens have expressed their support for Dong Yuhui to go to JD.com. Some netizens conspired to say that if Liu Qiangdong took Liu Yifei to Dong Yuhui, they would not believe that they could not shake this "terracotta army".
However, in response to this rumor, Dong Yuhui said in an interview: "It's not true, and I haven't contacted any company at present." This statement made the rumors even more confusing.
JD.com has not responded to the incident, but many people speculate that JD.com may take action on the rumors. After all, Liu Qiangdong has always been known for daring to use people and being good at employing people, if Dong Yuhui really intends to join JD.com, then Liu Qiangdong is likely to recruit in person.
However, it can be assumed that this rumor is not true. After all, Dong Yuhui's current relationship with New Oriental and Oriental Selection is very complicated, and it will take time to observe whether he will leave.
In any case, this rumor has added more uncertainty and attention to the infighting between New Oriental and Oriental Selection.
In the recent internal strife between New Oriental and Oriental Selection, the statement of Chen Xiangdong, the founder and chairman of Gaotu, a competitor of Oriental Selection, has attracted widespread attention. He made it clear at the communication meeting of Gaotu Jiapin that he would not take the initiative to dig Dong Yuhui. This statement not only shows his respect for Dong Yuhui, but also reflects his deep affection for New Oriental.
Chen Xiangdong candidly shared his experience working at New Oriental, saying: "I have worked at New Oriental for more than 14 years, and every stage there is closely related to my career. This experience not only allowed him to accumulate rich experience, but also made him have a deep affection for New Oriental. This emotion allows him to stick to his principles and bottom line in the face of poaching rumors.
For Dong Yuhui, Chen Xiangdong spoke highly of him. He believes that Dong Yuhui is a very rare talent, and his talent and hard work have brought great value to New Oriental. It can even be said that Dong Yuhui has contributed to the development and success of New Oriental to a certain extent. This evaluation fully demonstrates Chen Xiangdong's recognition and respect for Dong Yuhui.
However, in the face of the rumors of poaching, Chen Xiangdong made it clear: "Taking the initiative to dig Dong Yuhui at the moment is 'not done by people', unless Dong Yuhui leaves by himself." This statement shows Chen Xiangdong's professional ethics and cherishing friendship. He respects Dong Yuhui's choice and also respects New Oriental's decision.
Chen Xiangdong's statement added more thought to this infighting incident. In this era of competition and interests, it is even more important to stick to emotions and principles.
In the recent internal strife between New Oriental and Oriental Selection, in addition to the statement of Chen Xiangdong, the founder and chairman of Gaotu, Luo Yonghao also talked about Dong Yuhui. His views and evaluations of Dong Yuhui not only show his care and support for young people, but also reflect his deep understanding of entrepreneurship and destiny.
Luo Yonghao believes that Dong Yuhui has no need to waste his life to work, and he is willing to support if he wants to start a business. This statement fully demonstrates Luo Yonghao's recognition of Dong Yuhui's talent and potential. He saw the uniqueness of Dong Yuhui and the value he could bring to entrepreneurship.
At the same time,Luo Yonghao also shared his views on social reality: "It is not easy for young people in society, it is difficult to do something bigger or more valuable before there are no achievements, even if they have made outstanding achievements and accumulated enough resources, it is also difficult to do something bigger or more valuable." After all, this is a cruel world ruled by middle-aged people, and it is also a world where 'the wood is beautiful in the forest, and the wind will destroy it'. ”
This perspective points to the dilemmas and challenges of reality. Through his own experience and observation, Luo Yonghao deeply understands the difficulties of young people in society. He pointed out that even if young people have made outstanding achievements, they still face difficulties and obstacles until they can accumulate sufficient resources and experience. It's a brutal world ruled by middle-aged people, but it's also a fiercely competitive and turbulent world.
However, Luo Yonghao also expressed his encouragement and support for young people: "A hundred forbearance into gold, or a hundred refining into gold?."Everyone has their own choices, but fate is in their own hands to leave no regrets. He encouraged young people to face challenges bravely, keep working hard and training themselves, and take control of their own destiny.
Luo Yonghao's comment is not only an affirmation and support for Dong Yuhui personally, but also an encouragement and encouragement to all young people. He used his experience and wisdom to point the way to young people, making them understand that only by taking control of their own destiny can they leave no regrets.
This dispute not only put the two sides in a difficult situation, but also made people think more about the live broadcast e-commerce industry.
We have seen the myth of sales and the uncertainty of the future under the infighting.
Recently, the infighting between Dongfang Selection and Dong Yuhui has attracted widespread attention. According to agency data, on December 14, the Oriental Selection was broadcast for 16 hours, and the total number of ** people reached 3362250,000 people, with the highest ** number of 2010,000 people. In just a short period of time, sales reached 77260,000, and the sales volume is as high as 5767870,000, setting a record for the highest sales of Dongfang's self-operated products in the past two years. At the same time, Dongfang Selection also became the No. 1 sales on the Douyin list on December 14.
Judging from these data results, although Dong Yuhui does not have Dongfang's core business of selecting its own products, it seems that it has not been affected by the infighting. However, this infighting has made the future direction of Dongfang Selection full of uncertainty.
According to the statistics of Haitong International**, Dong Yuhui has played a significant role in the improvement of the number of times and GMV of Dongfang Selection from August to December 2022. By March this year, Dong Yuhui's average number of live broadcasts was 9.5 million, an increase of 316%, while the average GMV is 17.45 million, with a growth rate of 358%, which is significantly higher than the GMV of Dong Yuhui's non-live broadcast day. This is enough to prove that Dong Yuhui is one of the important pillars of Dongfang selection.
Some netizens noticed,Dong Yuhui's social ** page has changed his signature. Previously, Dong Yuhui's personal signature was "I used to be a teacher, and now I am a salesperson", but now it has been changed to "Don't will, don't must, don't solid, don't me". This seems to imply that Dong Yuhui is going through some inner struggles and reflections.
Although Dong Yuhui is still working on the selection of Dongfang, it should not be broadcast in the near future. Dongfang Selection said: "The impact of this matter is still quite big, and Mr. Dong also needs a certain amount of time to adjust his state, and he will definitely give you an answer in the future." This seems to imply that there is some negotiation and communication going on between the two sides.
Some netizens believe that Dong Yuhui is a people-pleasing personality, and he did not guide his extreme fans well. Which parent do you say will run to the boss's door every day because of their children's great contributions, shouting that they want to give their children a salary increase and a position?This is a typical killing. Some fans also said that Dong Yuhui is the one who saved a listed company, and his contribution cannot be ignored.
In any case, it is hoped that this dispute will settle as soon as possible so that both sides can find a better way out. At the same time, we also expect the live streaming e-commerce industry to continue to grow and bring more and better shopping experiences to users.