From breaking the circle to cross-border The road to commercialization and internationalization of sports venues
Wen Linyu.
The good is like water, and all hearts are one. Since its establishment, Yunnan Heyi Sporting Goods has become the backbone enterprise of Yunnan's sports industry in just over ten years, and the company's CEO Zhang Hui has also become a representative figure in Yunnan's sports industry.
Promote industrial progress and empower urban development.
Mr. Zhang pointed out that stadiums and sports industry are like farmland and crops, and if the facilities are good, they will be able to attract more and better events, sponsors will increase, and the experience of participants will be better. Over the years, Oneness Sports has been committed to introducing advanced foreign venue operation models and operating resources to help more sports-related enterprises go international.
Create a "green and moving" stadium.
Mr. Zhang believes that one of the development trends of sports is green and low-carbon to achieve sustainable development. Traditional gymnasiums have a large investment and occupy a large area, and some venues and facilities are out of use for a long time after the games, which is easy to cause a waste of public resources. In the long run, the stadiums of the future should be reversible, degradable, that is, variable, and the stadiums should be able to "move". For example, according to the nature of the event, the use of electric telescopic stands, liftable lawns and other facilities to switch the venue into a concert site, job fair site, etc., is a green and sustainable development measure.
Serve sports enterprises and solve industry problems.
China's sports industry market is in a stage of rapid development, but the current situation of stadium operation is not so optimistic. Mr. Zhang believes that there are two main reasons, the first is that some venues are unable to host high-level events or performances, and long-term empty venues lead to aging safety facilities and hidden dangersSecondly, as citizens pay more and more attention to cultural and sports life, there is still a lack of matching venue facilities, forming a contradiction. Therefore, she hopes that Oneness Sports can break this "strange circle" and solve these problems for more cities. Mr. Zhang said: "On the one hand, we hope to provide cooperative services for the operation of stadiums in more cities to help them better build, plan and utilize."On the other hand, it also hopes to cultivate more talents for the stadium industry and bring the development of the domestic stadium industry to a higher level. ”
Introduce international sports concepts and open a new model of venues.
In recent years, Mr. Zhang has led the team to inspect the world's top venues in the United States, Europe, Japan and other countries, and introduced the concepts of "integration of sports and medicine" and "integration of sports and education" in the international sports industry to China.
Mr. Zhang introduced: "A few years ago, the Kunming Medical Sports Center in cooperation with Kunming Medical University was put into use, which reintegrated the sports industry and medical resources, and added sports elements to the medical concept, which not only drove the development of the sports medical industry, but also derived a number of emerging products. In addition, the Caida Sports Center, which we cooperated with Yunnan University of Finance and Economics, has also derived campus sports clubs and other formats after operation. This cross-border cooperation model has clearly told us that the future stadium is no longer a single point, but a radiation surface formed after integrating various resources such as education, medical care, catering, and entertainment. ”
Enhance the happiness of the city through sports.
As mentioned above, stadiums should focus on the overall industrial chain and plan in advance. Many of the venue projects of Oneness Sports are located in business districts with pedestrian streets, foreign-related hotels, and commercial complexes. Mr. Zhang concluded: "Kunming is rapidly going international, and tourists from all over the world are paying more and more attention to the comprehensive planning, operation and experience of sports venues. In the future planning of venues, we will combine elements such as technology, art, design, and fashion, hoping that sports venues can become an offline emotional connection for urban young people. In addition, it is also hoped that through this model of 'urban fitness hall', international tourists can experience 'urban happiness' in a multi-dimensional sports experience, and promote the 'business card' of Kunming's cultural and sports tourism to the world." ”
The fourth from the left is Ms. Zhang Hui.