Zhengxin chicken chop stores have shrunk by more than 10,000 In the past year, the number of Zhengxin chicken chop stores has decreased by more than 10,000. This phenomenon has attracted widespread attention and discussion. So, what exactly is the reason for the massive reduction of Zhengxin chicken steak stores?
First of all, the fierce competition in the catering industry is one of the main reasons for the reduction of Zhengxin chicken steak stores. With the improvement of people's living standards and the change of consumption concepts, consumers have higher and higher requirements for catering brands. Although Zhengxin Chicken Chop has a certain reputation in the market, its market share has gradually been eroded in the face of competitive pressure from other catering brands. 
Secondly, food safety issues are also one of the important reasons for the reduction of Zhengxin chicken steak stores. In recent years, food safety problems have occurred frequently, and consumers have become more and more concerned about food safety. Zhengxin Chicken Chop has had food safety incidents in some places, which has left a bad impression on consumers, which in turn has affected the development of its stores. 
In addition, rising costs are also one of the reasons for the reduction of Zhengxin chicken steak stores. With the increase of raw materials and labor costs, the cost pressure of Zhengxin chicken steak is increasing. In order to maintain profitability, some stores have had to close or downsize. 
Finally, market saturation is also one of the reasons for the reduction of Zhengxin chicken steak stores. With the increase in the number of Zhengxin chicken steak stores, the market is gradually saturated, and it is difficult for new stores to get enough customer traffic. As a result, some stores have had to close or downsize. 
Of course, the impact of the epidemic in previous years is also partly the reason, the catering industry has been greatly affected, to which Zhengxin Chicken Chop has also responded, the closure is a normal phenomenon, and the next will pay more attention to high-quality development.