In recent years, the development momentum of the big health industry has been rapid, and the trend of competition is not the bestWhen you rise, if you don't advance, you will retreat. At the same time, with the continuous improvement of people's attention to health and medical treatment, the pharmaceutical retail chain industry has ushered in broad development prospects, and joining chain pharmacies has become the choice of more investors.
Taking Yifeng Pharmacy, a large pharmaceutical retail chain enterprise in China, as an example, it has added 2,240 new stores in the first three quarters of 2023 by virtue of its strong operating capabilities and mature "direct-sales" franchise management model, and the total number of stores nationwide has reached 12,350 by the end of September.
Solid word-of-mouth brings a stable source of customers and helps the franchise business popularity grow rapidly
In the context of fierce competition in the industry, attracting customers is a major problem for newly opened pharmacies. As a leader in pharmaceutical retail, Yifeng Pharmacy has been deeply involved in the industry for more than 20 years and has accumulated a profound brand heritage, which can reduce the difficulty of customer expansion for franchisees and win greater competition space through strong brand effect and operational strength.
On the one hand, Yifeng Pharmacy shares 75 million members across the country with its franchisees, and provides big data precision marketing means to allow franchised stores to enjoy more customer flow and sales improvementOn the other hand, the professional operation team of Yifeng Pharmacy Headquarters can provide unified marketing activities and materials for franchisees through excellent planning and execution capabilities, so as to help franchisees continue to accumulate popularity and grow steadily.
A few days ago, in Huaihua, Hunan Province, ten Yifeng pharmacies opened hand in hand, and under the guidance of professionals from the headquarters, each store was very smooth from decoration, preparation, publicity to opening. The opening ceremony was lively and unprecedented, attracting hot customer flow and business for the store, creating a gratifying performance of less than half a day with sales exceeding 10,000+, two of which were transformed from single pharmacies to chain stores, and with the blessing of Yifeng Pharmacy's solid reputation, the sales on the first day increased by 20+ times compared with usual.
Rich drug resources + strong ** chain, build a solid "lifeline" of pharmacy operation
The quality and richness of drugs are the "lifeline" of pharmacy operation, and it is the core foundation for the development of chain pharmacies. Mr. Wu, a veteran pharmacy who has been in the industry for 21 years and a franchisee of Yifeng Pharmacy, pointed out that the advantage of Yifeng Pharmacy's "direct-selling" franchise management model lies not only in the detailed guidance and help provided by the headquarters in the process of store operation, but also in the fact that Yifeng Pharmacy can share rich drug resources with franchisees through a strong first-class chain and logistics system, and further empower franchisees with "product power".
Since its establishment, Yifeng Pharmacy has adhered to the core of customer value, implemented the "controllable boutique strategy", established a boutique system with controllable channels and high-quality efficacy, and currently operates 70,000+ drug SKUs, with a complete range of categories, and cooperative manufacturers covering the world's outstanding pharmaceutical companies and China's top 100 pharmaceutical companies. In addition, Yifeng Pharmacy will also add protection to the quality and transportation efficiency of drugs with a strong first-class chain and logistics system, so that franchisees can efficiently meet the health needs of customers and escort the operation and management of pharmacies.
It is reported that Mr. Wu has been with Yifeng for more than three years and has successfully operated two community stores, and the total daily sales of the two stores even exceeded 30,000 yuan when the performance was good.
At the moment of competition in all industries and galloping horses, if you want to enter the pharmaceutical retail chain industry with broad prospects, choosing a big brand is a powerful "stepping stone". Yifeng Pharmacy gives full play to the advantages of the "direct-operational" franchise model, provides a full range of support and services, helps franchisees quickly obtain strong market influence and resource advantages, and achieves stable operation and high-quality development, which is a trustworthy and entrusted brand partner