With the gradual improvement of the living standards of Chinese residents, food safety and quality have also attracted more and more attention from the masses. Correspondingly, regulatory authorities are constantly improving food standards and industry regulations. It is worth noting that a number of national departments have recently issued a number of legal documents on health food to promote the standardized and healthy development of the health care products industry.
In the health care category, protein powder has always been a leader, firmly occupying the top position in the market, and still maintaining a high sales growth rate. According to the data, in July 2022, the turnover of protein powder accounted for 74%, which is the largest market segment under this category.
In recent years, the market size of China's protein powder industry has been increasing year by year, from 8400 million yuan, an increase to 21500 million yuan, with a compound annual growth rate of 1247, which is expected to exceed 2.7 billion yuan by 2023.
As a nutritional supplement, protein powder has a variety of benefits. First of all, protein powder can provide high-quality protein needed by the human body to help maintain the health of muscles, bones, ** and other tissues. Secondly, protein powder can also promote wound healing, improve immunity, reduce the risk of disease, etc. In addition, protein powder also has the effect of promoting muscle growth and improving exercise ability, especially suitable for people who are fit and muscle-building.
As a professional source manufacturer of imported nutritional and health food OEM, REAPS Group has a strong R&D team and advanced production equipment, which can provide customers with customized protein powder product solutions. Rips has a rich global raw material resource reserve, which can obtain high-quality raw material resources from 100+ regions around the world, and can be quickly deployed into the factory for production.