On December 19, 2023, the Financial Brand Annual Conference and the 6th Financial Industry Annual Brand Case Competition Award Ceremony, hosted by China Finance Magazine and organized by China Finance, Financial Expo and Fortune Magazine, was held in Beijing.
The annual meeting of financial brands awarded the 6th annual brand case competition in the financial industry, and the competition received more than 400 brand cases from more than 200 financial institutions, with their own characteristics and overall quality higher than previous years.
The "Digital Finance Innovation Release Week and the 18th Annual Publicity Year Ceremony" selected by the China Financial Certification Authority (CFCA) won the Brand Communication Case of the Year Award (Creative Performance Direction).
Introduction to the Digital Finance Innovation Release Week and the 18th Annual Publicity Year.
The Year of Joint Publicity of Digital Finance (hereinafter referred to as the "Year of Publicity") is a large-scale public welfare platform in the financial industry jointly initiated by the China Financial Certification Authority (CFCA) in 2004 and more than 10 large commercial banks in China. Rooted in the industrial chain of the financial industry, adhering to the concept of "deeply cultivating the industry and promoting integration", the publicity year builds a platform for dialogue between multiple subjects in the industry, is committed to creating an ecological closed loop of exchange and cooperation between upstream and downstream institutions in the industrial chain, and strives to disseminate digital finance-related knowledge to the public.
The 2022 18th Annual Publicity Year Ceremony made a breakthrough innovation attempt, launching a new "2022 Digital Finance Innovation Release Week and the 18th Annual Publicity Year Annual Ceremony", innovating the traditional annual meeting forum into a five-day online live broadcast week, including new book releases, research reports, mobile banking industry advocacy, open banking China Digital Finance Gold List Award, and five "innovation releases".
The Innovation Release Week was hosted by 3 virtual digital humans, and 12 guests from the six major banks, national joint-stock banks, city commercial banks, and technology enterprises were invited to share their views based on the four themes of "Mobile Banking", "Openness and Ecology", "Transformation Thinking", and "Models and Trends", and presented the achievements of the banking industry in digital financial innovation and digital transformation one by one. At the same time, the list of "2022 China Digital Finance Gold List Award" was announced.
This innovation release week once again enhances the public welfare brand image of the Digital Finance Joint Publicity Year, so that it can better play the leading role of the industry platform, which can not only enable the member banks of the Publicity Year to reach a consensus and develop synchronously, but also promote the cross-border integration and common development of banks, technology enterprises, marketing agencies, and mainstream financial enterprises, and continue to build a sustainable digital financial ecology.