Shu Immortal Mountain, Xiujia world. Since the beginning of this year, the cultural tourism market in Mount Emei has continued to heat up, and the situation is gratifying. Recently, at the press conference of the 25th Emeishan Ice and Snow Hot Spring Festival and the Emeishan Tourism Marketing Symposium of "Welcoming the Year of the Dragon, New Format", the Emeishan Scenic Area spread good news again: from January to November this year, the number of tourists received by the Emeishan Scenic Area has exceeded 5.6 million, an increase of 47% compared with 201938%, another record high.
The golden summit of Mount Emei is full of tourists.
It is understood that Mount Emei is a world cultural and natural heritage, a national 5A-level tourist attraction, one of the four famous mountains of Chinese Buddhism, famous for its "majestic, beautiful, strange, dangerous, secluded" natural scenery, since ancient times known as "the first mountain of Aurora", known as "plant kingdom", "animal paradise" and "geological museum" and other reputations. 2023 is the year of comprehensive recovery of tourism, blessed with unique natural scenery, long-standing Buddhist culture, considerate and warm-hearted high-quality services, rich and colorful activity experiences, innovative cultural and tourism products, and wonderful and convenient discounts, so that the brand influence of Mount Emei continues to rise, and the majority of tourists have always regarded Mount Emei as one of the first choices for popular travel. Since the number of tourists exceeded 4 million in August this year, the number of tourists in Mount Emei has soared to 5.6 million in just over three months, once again composing a new glory for the comprehensive recovery of Mount Emei tourism.
The Emeishan Rhododendron Festival attracts visitors to enjoy flowers in the snow.
Wannian Temple's "Snow Bud Asks Tea, Wannian Prayer" activity.
Mount Emei "has juantong in spring, moon in autumn, cool in summer and snow in winter", which is the poetry and distance pursued by countless tourists. Since the beginning of this year, in order to enrich the experience of tourists, Mount Emei Scenic Area has continued to create new scenes and develop new models, and the theme activities have been wonderful. "One ticket, one rope, one bed, one cup of tea, one play, one net, one camp, one cultural creativity" and other "eight ones" core industries are like "eight dragons", shining in the tourism market, constantly innovating and enriching the cultural tourism format, providing tourists with a more diversified experience. The integration of resources in Mount Emei and the linkage of the whole mountain have launched seven categories of new products, including research, performing arts, experience, cultural and creative products, exclusive products, and food, so that tourists can choose freely. Emei Mountain Rhododendron Festival, Ice and Snow Hot Spring Festival and other festivals have been continuously upgraded, and the innovative cultural experiences such as "Emei Snow Bud Tea Party", "Snow Bud Asking Tea, Ten Thousand Years of Blessing", "Only Emei Mountain" Drama Fantasy City "Under the Clouds" Farming Culture Theme Village Party Show, "Discovering Emei School" Script Killing Activities, etc., have dedicated more surprising tourism dramas to tourists.
The scene of the agricultural culture theme village party show.
During the Spring Festival of the Year of the Rabbit, the "Ice and Snow Hot Spring Happy Season, 50 Million Consumption Vouchers Distribution" super benefit activity was launched, taking the lead in opening the "national experience" consumption journey of Sichuan cultural tourism and promoting the rapid recovery of Emeishan cultural tourism. In this summer's graduation season, Mount Emei once again made a blockbuster attack, and the two major groups of Emei Investment and Emei Travel Co., Ltd. jointly launched five major discounts of "To Youth, Love Life". Performing arts, ropeway, tea, hotel, and "Digital Tour Emei" joined forces to send the most sincere gifts for the graduation season, and at the same time opened the summer curtain of Mount Emei. Mid-Autumn Festival, National Day "double festival in one" "extended version" of the week, Mount Emei Scenic Area received tourists 22830,000 person-times, an increase of 59 compared with 201914%, achieving ticket revenue of 2117730,000 yuan, an increase of 14 compared with 201943%, which has been praised by CCTV and other ** many times.
Discover the Emei faction" script killing activity has become a new highlight.
In 2023, Emeishan tourism will open steadily and steadily, supply and demand will be booming, and the recovery will be accelerated. Mount Emei Scenic Area has always adhered to the service concept of "tourist-centered", and constantly strengthened the three major party building service brands of "if you have difficulties, please find me", "do things without asking for people" and "everyone is a civilized messenger", unswervingly "spoil tourists", and achieve the ultimate in the "five small services" with Emei characteristics, and make every effort to make tourists from all over the world happy. The staff of each scenic spot use their perseverance and efforts, smiles and sweat to escort the safe and comfortable travel of tourists, make the service more powerful, the culture more in-depth, and the tourism more warm, and make new contributions to the construction of world-class tourist attractions.
Tourists from the national scenic spot come one after another.
2024 is coming, at the "New Business Format for the Year of the Dragon" Emeishan Tourism Marketing Symposium jointly organized by the Emeishan Scenic Area Management Committee, Emei Tourism Investment Group and Emei Travel Co., Ltd. for the first time, cultural and tourism experts and representatives from all walks of life from inside and outside the province gathered together to offer suggestions and suggestions for the high-quality and sustainable development of Emeishan cultural tourism in 2024, and are determined to meet new challenges with new thinking and new measures, create a new glory of Emeishan tourism, and set a new model for the recovery of Sichuan's cultural tourism market.
Lin Liwentu).