On January 8, 2023, OPPO released the "Hasselblad Master Image Flagship" Find X7 Ultra, the main selling point of which is that it is equipped with dual periscope and four main cameras to achieve comprehensive focal length coverage, which can bring a DSLR-level image experience. As an imaging flagship, the Find X7 Ultra's camera prowess is not far behind other flagship phones. Don't think the Find X7 Ultra is only capable of imaging, though, as it's the flagship of the year, it also boasts other revolutionary technologies.
The Find X7 Ultra is equipped with the industry's first device-side deployment of 7 billion parameters, as well as a leading device-side vision model. Obviously, OPPO does not want to surprise consumers only at the image level, but hopes to integrate the latest AI large model technology to comprehensively reshape consumers' experience.
AI has become the trend of the times, and mobile phone manufacturers are rushing to lay out large models
Since 2023, with the explosion of ChatGPT, technology companies have deeply realized that AI models can improve people's work efficiency and quality of life, so they have huge business value. According to data disclosed by the China Business Industry Research Institute, the scale of China's large-scale model industry will reach 14.7 billion yuan in 2023 and is expected to reach 21.6 billion yuan in 2024.
In this context, many Internet companies have deployed AI model-related businesses. For example, on March 16, 2023, "Wenxin Yiyan" was released. Subsequently, Ali launched the "Tongyi Qianwen". According to the "Chinese Artificial Intelligence Large Model Map Research Report" released by the New Generation Artificial Intelligence Development Research Center of the Ministry of Science and Technology, the number of large models developed in China ranks second in the world, second only to the United States, of which there are 79 large models with more than 1 billion parameters.
In the second half of 2023, smartphone manufacturers have also joined the "arms war" of large models and released their own AI large model technologies and products. For example, on July 7, 2023, Huawei launched the Pangu Large Model 30。On October 26, 2023, when Xiaomi released the Xiaomi 14, it was also announced that the AI large model would be connected to Xiaomi Surging OS and Xiaoai Assistant.
Among these smartphone manufacturers, OPPO attaches the most importance to large models. On November 16, 2023, OPPO held the 2023 Developer Conference and released the self-trained personality exclusive large model and agent Andean large model. OPPO's goal for the Andean model is to create useful models and agents for everyone, and will also open source the agent framework to create a one-stop "agent development platform".
It is understood that the Andean model takes "device-cloud collaboration" as the infrastructure design idea, and launches a variety of model specifications with different parameter scales from one billion to more than 100 billion, which can flexibly support diversified application scenarios based on "end-cloud division of labor, end-cloud complementarity, and end-cloud collaboration".
Obviously, the Andean model launched by OPPO demonstrates its deep thinking and innovative ideas in the field of large models. Through the design concept of device-cloud collaboration and the selection of multi-scale model specifications, the Andean model is not only more flexible and adaptable to diverse application scenarios, but also promotes ecological prosperity. This reflects OPPO's deep thinking about large models, aiming to promote the wider application and development of intelligent body technology.
The Find X7 Ultra model is extremely practical
Just as the market is becoming more and more curious about the Andean model, the Find X7 Ultra launched by OPPO is finally equipped with this technology. OPPO officially announced that the Find X7 Ultra supports "super end-side large models, super proficient in listening, speaking, writing and drawing".
Due to the abundant computing power, the Find X7 Ultra 200 word length only needs 02 seconds. The first word of the 2000-word answer only needs 29 seconds, 2 seconds ahead of other mobile phones5 times. We asked Find X7 Ultra to write a "Find X7 series mobile phone Xiaohongshu promotion copy", and the next second, Find X7 Ultra combined with the selling points of Find X7 series mobile phones, gave high-quality copywriting, and even automatically added tags, the quality of the copy is very high.
Based on the large model capability, Find X7 Ultra also supports the only AI intelligent call summarization function in the mobile phone industry. After the call ends, the phone will automatically generate a call log and form a summary of the core content. This feature can undoubtedly significantly improve work efficiency for working professionals.
In addition, the Find X7 Ultra's super device-side large model also supports AIGC elimination, which has the ability to intelligently generate and complete the blank area after elimination compared with the traditional computer vision-based elimination.
For example, after we shoot **, we find that unwanted passers-by are mixed in, then we only need to select the passer-by, and Find X7 Ultra can intelligently analyze them, remove passers-by, and fill in the corresponding details. If it's not a special explanation, I believe it will be difficult for many people to find that the pure ** on the far left background above is the effect of eliminating the passers-by in the background.
It's worth noting that the Find X7 Ultra's large AI model is not only reflected in these explicit features, but also improves the phone's imaging capabilities behind the scenes. With the dual blessing of large models and AI depth computing, the Find X7 Ultra's professional Hasselblad portrait mode cutout accuracy has been improved again, and the bokeh does not miss the hair, even the person's accessories.
Combined with the actual shots, the Find X7 Ultra's Hasselblad portrait mode does perform well, not only the faces of the characters are ** natural, but the foreground and background are clearly separated, and there is no mushiness. If it weren't specifically stated, many people might think that this set of samples was from a DSLR camera.
OPPO points out the direction of AI evolution in mobile phones
Although most smartphone manufacturers are stepping up the deployment of AI model-related functions, the Find X7 Ultra has largely been at the forefront of the times in terms of specific technical guidance and core functions.
Unlike the products of Internet companies, smartphones have strong private attributes, and if the AI model is built entirely based on cloud computing, then the user's data security will not be guaranteed. Therefore, the mobile phone model must have device-side computing power. The biggest selling point of the Find X7 Ultra is that it is equipped with the industry's first device-side deployment of a 7 billion parameter large model, and important privacy data can be calculated locally, which greatly avoids privacy leakage.
On the other hand, although the most important application scenario of the AI model in the Internet industry is dialogue, the characteristics of the smartphone that are used close to the body also determine that the AI model on the mobile phone cannot copy the Internet product.
The Find X7 Ultra is a valuable example for the smartphone industry to apply AI model technology. AI Smart Call Summary;Functions such as AIGC elimination, and AI-enabled Hasselblad portrait mode cutout are completely different from the conversational AI models of traditional Internet products, and can imperceptibly improve the efficiency of users in daily use.
This shows from the side that OPPO did not follow behind a number of Internet companies and polished AI large model technology and products step by step, but had in-depth insight into the needs of consumers and the advantages of smart phone products, and integrated AI large model technology into various functional modules of smart phones to improve user experience, so as to bring surprises to consumers and realize the leapfrog development of AI large model technology in smart phone products.
All in all, with the popularity of ChatGPT in 2023, mobile phone manufacturers have laid out large models, and the AI large model carried by Find X7 Ultra has made a huge breakthrough in flexibility and practicality.
Through the architecture design idea of device-cloud collaboration, OPPO realizes the division of labor, complementarity and collaboration between devices and clouds, so that the execution of large models on devices is no longer limited by the cloud and better adapts to the needs of different users. This feature makes the Find X7 Ultra a more adaptable and futuristic smartphone.
The large model of the Find X7 Ultra also shows the ultimate in practicality. By supporting AI intelligent call summarization function, AIGC elimination and other functions, Find X7 Ultra effectively improves the work and life efficiency of users. These features not only closely meet the daily needs of users, but also provide users with a new and intelligent experience.
It is not difficult to see that OPPO's Find X7 Ultra has made a remarkable breakthrough in AI large model technology. Its flexibility, practicality, and user-oriented design philosophy make it lead the new trend of mobile AI large-scale model technology. In the future, it is expected that OPPO will continue to lead the development of mobile AI model technology and bring users a more intelligent and personalized mobile phone experience.