A total ban on the sale of apples?Cook's heart is broken, and the dust has settled
The rugged A-series chips and the smooth iOS closed-loop system have made Apple the top spot in the high-end smartphone market, and over the years, Apple has also made a lot of money, and is known as the world's most profitable technology company. As a result, Apple has also begun to dominate the crowd and even chose to ignore the EU's warning about a unified charging interface.
You know, the European Union approved a bill on unifying the charging interface of electronic products in October 2022, requiring all electronic devices such as mobile phones and tablets sold in the EU market to use a unified USB-C interface to reduce the pollution caused by e-waste to the environment.
As we all know, in the field of global smartphones, Apple has always been a maverick representative, Huawei, Xiaomi and other mobile phone brands have already opened the era of millions of fast charging, unified use of Type-C charging interface, but Apple still goes its own way, continues to insist on using the lightning interface, without taking into account the user's feeling of slow charging.
However, the EU can't stand Apple's"Go your own way", directly issued a warning to it, requiring Apple to complete the unification of the charging interface by 2024, otherwise it will be banned from entering the EU market. As one of the largest consumer markets for Apple's mobile phones, China has also issued a side warning to Apple.
Not only that, but the Netherlands began its arrogance towards Apple in 2022"Surgery"For this reason, Apple issued a weekly fine of 5 million euros, which Apple chose to ignore at first, after all, a fine of 5 million euros is just a drop in the bucket for Apple, which has deep pockets. But then, after the Netherlands issued a fine of 55 million euros, Apple chose to compromise in order to reach an agreement with the Netherlands in order to reduce the amount of the fine!
However, in October of the same year, Brazil no longer tolerated Apple's arrogance of not providing chargers. Apple's actions led to a direct fine of 1400 million euros and the confiscation of hundreds of Apple phones, while issuing an ultimatum to Apple: Apple phones sold in Brazil must be equipped with chargers, otherwise they will be banned from entering the Brazilian market.
It can be said that under the verbal and written criticism, fines and warnings of many countries, the proud apple can only choose to admit defeat. But in recent years, Apple's life has been even worse in the context of the global electronics market downturn, and many users no longer choose to blindly follow Apple, which means Apple"Cut leeks"The ability is not as good as before. In order to reduce production costs, it did not hesitate to transfer a large amount of production capacity to Vietnam, India and other countries in an attempt to open up the Southeast Asian and Indian markets.
But what Cook never expected was that at this critical moment, Russia suddenly announced that all ** employees must completely deactivate Apple mobile phones due to safety concerns. You must know that as soon as the United States launched sanctions against Russia, Apple responded positively and disabled the user service function in Russia, making Russian users suffer. It can be said that Apple's actions are completely offended"Fighting Nations", causing Apple's market share in Russia to drop to 7%.
However, what makes Cook even more sad is that according to a report from Germany**, Apple received a warning from the European Union some time ago, saying"Apple will be banned from selling its smartphones on the EU market if it restricts the charging speed of third-party accessories"。
You know, after many users complained that Apple did not have a million fast charging, as well as the requirements of many countries, Apple made changes to this. The Type-C interface is used, but this C interface is not its C interface, but it is more absolute, without changing the original Lightning interface, the Type-C interface is added, and it can only be combined with Apple's charging head and mobile phone, and it cannot be interoperable with third-party accessories.
For Apple"Dishonesty"acts, the European Union is taking action to ensure that Apple does not limit USB-C charging and data transfer speeds for iPhone 15 and later. The warning letter sent by the European Union to Apple some time ago is undoubtedly a stern warning if Apple does not change it"Dishonesty"may be punished more severely, or even banned from selling smartphones on the EU market.
Not only that, but Apple has been accelerating in recent years"Escape"In the Chinese mainland market, although the first quarter of this year brought 167 billion yuan of revenue in the Chinese market, Apple still chose to accelerate its exit from China, and Cook's statement some time ago was more direct: Apple's product ** chain is accelerating"Escape"China. "China. It can be said that Cook directly chose confrontation, that is, while making money in China, on the other"Escape"China.
In addition, Apple accelerated its exit from China, expelling 34 Chinese companies"Fruit chain"**Chain. Apple"Unload the mill and kill the donkey"、"Eat inside and out"、"Smash pots and sell iron"The behavior of not knowing how to drink water and think about the source has offended many people in China. Apple's actions offended a lot of people. In addition, ** has long warned to give up illusions about apples and reduce apples"Dependence"It can be said that under the call of ***, domestic users will definitely give up Apple's baton in the future and re-embrace domestic production.
It is foreseeable that if Apple continues to go its own way and arrogantly ignore the needs of consumers, it will be abandoned by more market users in the future. In this regard, some foreign ** have said that if Apple does not make changes, it will be abandoned by the global market in the future, and everything will eventually come to an end!