Snacks are a favorite of many people, especially during holidays or leisure time, and eating snacks while watching TV is a very pleasant enjoyment. However, have you noticed that the snack packaging is getting bigger and bigger, and there are fewer and fewer physical objects inside?This phenomenon is jokingly called "snack pooled area" by netizens, which refers to the blank part of the snack packaging, which makes consumers feel that they have bought a lot, but in fact they are "pitted".
There are many manifestations of this "snack pooling area", such as:
A box of biscuits, which looked like there were three equal portions, opened it and found that a piece was recessed in the middle, and a large piece of biscuit was missing.
A pack of seaweed, each piece is individually packaged, and when I opened it, I found that the seaweed was very thin, and there was a large piece of desiccant inside.
A carton of milk, which looks like there are seven small boxes, is actually only five, and the rest of the space is filled with cardboard.
A pack of chocolate chips, which looks full, is actually only one layer on top, and the bottom is full of empty boxes.
A packet of bread, billed as a spicy chicken burger, is actually just plain bread without any fillings.
The design of these snack packaging is to make the product look more weighty and powerful, so as to attract consumers' desire to buy. However, such a practice is actually a kind of deception and disrespect for consumers, and it is also a waste and pollution of resources.
So, why is there this phenomenon of "snack pooled area"?There are several reasons for this:
Competitive pressures in the snack industry. With the continuous expansion of the market, there are more and more varieties of snacks, and consumers have more and more choices. In order to stand out from the crowd of snacks, some manufacturers have adopted the strategy of "big packaging and small content" to attract consumers' attention and increase sales.
Cost pressures on snacks. The cost of raw materials, labor, transportation and other costs of snacks are constantly increasing, but the purchasing power of consumers is not growing at the same time, which leads to the smaller and smaller profit margins of snacks. In order to maintain or improve profits, some manufacturers reduce the number of physical objects and increase the size of packaging to reduce costs and improve prices.
Lack of regulation of snacks. At present, China's norms and standards for snack packaging are not perfect enough, and there is also a lack of effective supervision and punishment mechanisms, resulting in some bad business practices that cannot be stopped and corrected in time. Some manufacturers take advantage of this regulatory loophole to change the size and shape of the packaging at will, misleading consumers and evading responsibility.
So, as consumers, how do we deal with this phenomenon of "snack pooled area"?Here are a few suggestions:
Improve consumer awareness, don't be confused by appearance, carefully check the ingredients, weight, shelf life and other information of snacks, and choose snacks with high reputation and reasonable taste.
To protect the rights and interests of consumers, if you find that there are fraud, misleading, false publicity and other problems in snack packaging, you should promptly complain or report to the relevant departments to protect your legitimate rights and interests.
Advocate green consumption, reduce the purchase of over-packaged snacks, choose simple, environmentally friendly, and high-quality packaging, save resources, and protect the environment.
"Snack shared area" is a bad business phenomenon, but also an uncivilized consumption phenomenon, we need to pay attention to and resist, so that the snack market is more healthy, standardized, and honest.
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