On December 28, 2023, the "2023 China Tourism Development Report" was officially released in Guangdong, using online text big data and artificial intelligence analysis to track the surging development of "special forces tourism" in 2023, analyzing the background and motivation of its rise, as well as the unique characteristics of tourism behavior.
High and low allocation of "special forces tourism".
It's a new love of college students.
"Special forces tourism" refers to a high-intensity, high-efficiency, low-cost tourism mode. The main behavioral characteristics are "short time, many attractions, low cost, and high efficiency".
In March 2023, within a month after the start of the university, Weibo and WeChat circle of friends began to appear "special forces tourism" or "military training tourism" blog posts and posts, some "special forces tourists" not only completely recorded their almost masochistic "flash tour" experience, but also shared with others with great interest their experience and experience of saving money and maximizing travel time.
With the rapid follow-up of major mainstream news**, especially the Internet**, a large number of reports have been made on the phenomenon of "special forces tourism", which has aroused the continuous attention of the whole society to the new tourism methods of young people, and after the "May Day" holiday in 2023, "special forces tourism" has quickly become a hot tourism phenomenon of social concern, and it has frequently been searched on major social networks.
Because it is mainly college students (including some young people who have graduated from college), young workers (i.e., "special forces workers") as a supplement, "special forces tourists" are mainly young people, because of their good physical fitness, adventurous spirit, and the courage to challenge themselves, "special forces tourism" also shows the characteristics of "abuse": they usually set off on Friday afternoon after class or the evening after work, take the train that departs from the evening, and directly checks in the major scenic spots (points) after arriving at the destination;Or you can leave on Saturday morning, play until Sunday evening, and go to class or work the next day, Monday morning, at 8 a.m. Holidays are also the peak period for "special forces tourism".
The main focus of the special forces tourism process is "fast travel, more travel and less sleep", try to use limited time and money to visit as many attractions as possible, the itinerary is extremely compact, the whole process is similar to training, high-intensity walking during the day, and it does not stop at night, changing a city every day, and you can check in 10 attractions a day. Therefore, "special forces tourism" is often jokingly called "getting in the car to sleep, getting off the car and racing wildly". For example, during the "May Day" in 2023, a college student spent 5 days visiting 48 scenic spots in 4 cities, during which he brought his own dry food and spent the night on the train, and the whole journey only cost 700 yuan.
According to preliminary statistics, more than 85% of the "special forces tourists" are college students, and the travel duration is mainly 2-3 days (accounting for about 54.).7%), followed by 4-5 days (179%) and 1 day (197%), and the proportion of players who have been playing for more than 5 days is lower. Of these, 188% of "special forces tourists" are traveling alone, about 812% of the "special forces tourists" are traveling together, and the overall per capita travel expenditure is about 424 yuan, which is lower than the 540 per capita tourists during the "May Day" periodThe average travel cost level is 35 yuan.
Tired into a dog, eat into a pig.
Special Forces Tourism" is mainly tired and supportive.
The main destinations of "special forces tourism" are large and medium-sized cities and popular tourist destinations, and the flow trajectory has the characteristics of "multi-city or even multi-province mobility, Internet celebrity check-in" and so on. The itinerary of the "special forces tourist" sometimes needs to be accurate to the minute.
Most of its departure places are large and medium-sized cities with relatively concentrated higher education, and the destinations are nationally renowned large and medium-sized cities and famous tourist destinations with relatively dense scenic spots, convenient trains, high-speed railways and public transportation in the city. Popular destinations include Beijing, Shanghai, Changsha, Wuhan, Xi'an, Chongqing, Chengdu, Nanjing and Zibo, a new internet celebrity city.
Tasting food from all over the world is a reserved item of "special forces tourism", and they take "using the least time and cost, visiting the most scenic spots, eating the most food", "eating all the destination food" and "extreme experience food" as the code of conduct, showing great enthusiasm for local food, especially the consumption of special snacks. Data analysis shows that the vast majority of "special forces tourists" will take time out of their busy travel time to buy and enjoy local specialties. The explosion of barbecue in Zibo, Shandong in 2023 is directly related to "special forces tourism". In addition, Changsha's stinky tofu, Ben radish and tea Yan Yuese, Wuhan's hot dry noodles, fatty shrimp village crayfish, Chengdu and Chongqing hot pot, Shenzhen Hey Tea and so on are all local delicacies that "special forces tourists" are keen to check in. "Special Forces Tourists" rarely enjoy high-end restaurants in destination cities, and their food consumption focuses on beauty, small and cheap.
"Special forces" are special "provincial" soldiers.
Special forces tourists "do not seek the leisure and comfort of the travel experience, but focus on "multiple attractions across provinces and cities, and check in the most scenic spots with the least amount of time through extreme walking", and the main focus is "coming" and "on the road". Considering "saving time, money and being economical", most "special forces tourists" prefer green trains to high-speed trains and bullet trains in the choice of long-distance transportation.
Special forces tourists "tend to use public transportation within the destination city." In terms of the choice of tourist transportation in the city, the subway has become the first choice of special forces tourists, followed by shared bicycles, taxis and walking. For "special forces tourists", it is normal to walk tens of thousands of steps a day.
A typical example is that a traveler in Ningbo, Zhejiang Province, "Xiao Qi", took the Z32 train at 20:57 to travel to Wuhan one day in early April 2023, fell asleep on the most cost-effective hard seat, woke up, and arrived at Wuchang Station at 7:52 the next morning"Xiao Qi" used the daytime to check in Wuhan Art Museum, Hankou River Beach, Gude Temple, Yangtze River Bridge, Parrot Island Yangtze River Bridge, Wuhan University, Yellow Crane Tower seven scenic spots, and then catch the 21:18 train, sleep well on the hard sleeper, arrived in Ningbo at 8:30 the next day, and successfully entered the "working time" half an hour later.
They like to photograph and record their travel experiences, and are keen to share their "special forces tourism" experiences with the public through the Internet**. In order to save time and collect enough ** and evidence to show their travel experience, they will even design the pose and angle of taking pictures in the scenic spot (point) in advance according to other people's online sharing to complete the check-in, aiming to indicate "been".
"Special Forces Tourists" see the itinerary more as a "mission" and a "challenge", as an achievement that can be flaunted after being conquered. Shopping and entertainment are not their focus.
Passionate and passionate.
is the main motive of "special forces tourism".
According to the search and analysis of high-frequency words in online texts, high-frequency words such as "happy", "exciting", "hot-blooded", "excited", "impulsive" and "challenge" are the travel motivations of "special forces tourists", which reflect the emotional characteristics of "special forces tourism" such as accepting new things, having the courage to challenge themselves, being impulsive, and being enthusiastic. "If you don't go crazy, you'll be old" and "When I heard that Ai Wangwang was going to Sanxingdui, I was so impulsive that I wanted to book tickets directly", these characteristics are in line with the character traits of young people.
The words with the high number of occurrences of "special forces tourism" also include "college students", "time", "young people", "experience" and "punch in", etc., while the high-frequency words directly connected with "college students" are "special forces tourism", "time", "young people", "punch in", "experience", "social", "youth", "experience", "friends", etc., indicating that the "special forces" mainly college students are eager to get experience to increase their experience and make friends when they check in their free time. Combined with the analysis of online texts, it is found that many tourists claim that they can meet new friends through "special forces tourism", accompany old friends, and obtain social health effects from their social interactions.
Among the key words related to the experience of "special forces tourism", "tired" is far ahead in the high-frequency vocabulary, which fully indicates that the "special forces tourism" mode has the characteristics of dense itinerary and scenic spots, tight time, etc., which brings a lot of physical burden to "special forces tourists". In the high-frequency vocabulary list, there are also words such as "walking around and watching the flowers", which is highly consistent with the characteristics of "visiting a scenic spot in 10 minutes, checking in and taking pictures", which is highly consistent with the characteristics of the game.
"Deserter tourism" is quietly emerging.
As a self-deprecating and reverse response to the phenomenon of "special forces tourism", another form of tourism that is opposed to "special forces tourism" has quietly emerged on the Internet - "deserter tourism".
According to online text materials, the so-called "deserter tourism" is to only play one attraction a day, which is a typical form of slow-paced in-depth tourism. Compared with "special forces tourism", this form of tourism is suitable for almost all groups of tourists. To a certain extent, this reflects the public's reflection on the form of "special forces tourism".
The report concludes that the outbreak of "special forces tourism", as a special tourism phenomenon in China's tourism market in 2023, is the result of the interaction between the foundation of China's economic and social development, the resilience of the development of the tourism industry and the compensatory tourism demand of China's youth groups. We should not only protect the tourism enthusiasm and youth passion of young people, provide corresponding tourism products and services for their unique tourism needs, but also guide them to healthy, safe and rational tourism, the tourism industry, especially the tourism enterprises in the hot destination of "special forces tourism", should strengthen the short-term, large-scale influx of young tourists tourism product supply, tourism demand regulation and guidance, in order to better meet the needs of young tourists, improve the depth and quality of young tourists' travel experience. The whole society should also be tolerant of "special forces tourists" and their tourism behavior, create a tolerant and friendly social environment, provide multiple choices for the leisure and tourism life of young people, and allow all tourist groups to freely and rationally relax and travel according to their own wishes and conditions. (*Yangtze River** Zhou Jie Dang Waves).