"Is SGA Alexander a Nike person?".The New Glory of the SG Scoring Guard
SGA (Shay Gilgeous Alexander) now endorses Converse, which is also a brand owned by Nike, is actually a Nike person. Converse, like Air Jordan, is a sub-brand of Nike. Converse was wholly acquired by Nike a few years ago, which should have been in 2003. Converse was still the leader of the sneaker market in the early 90s, and in the 80s, Nike still didn't see Converse's taillights, a very small company. Because of the bet on Jordan, Nike directly overtook Adi and Converse, and Nike acquired 100% of Converse with his backhand, which can be regarded as relieving the anger of being bullied by Converse back then.
Speaking of this Converse, this century-old brand, founded in 1908, can be said to be the "old-timer" of the sneaker industry. Its classic canvas shoes are the memory of a generation. In the last century, Converse was so popular that it was not good, NBA's black and white stars and other NBA big-name stars were the spokespersons of Converse, and almost everyone in the United States at that time had a pair, and at that time it was the kind of monopoly of the "absolute hegemon" on the basketball court. However, the world is changing rapidly, and later brands like Nike and Adi also emerged, and Converse's "status in the rivers and lakes" is gradually declining. But no matter what, Converse is still a brand with a story and feelings, and its shoes are still so comfortable and stylish to wear, and the key is that they are particularly durable.
Then, Nike, which replaced Converse, has now become a capital giant, to what extent is it huge, the market value of the Nike family can be equal to the total market value of all other top 10 sports brands, and all 30 teams in the NBA can be bought twice and there is still surplus. The sub-brand Air Jordan pays Jordan more than 300 million US dollars in dividends every year, that is, 2.1 billion RMB, and Nike's earning power can be imagined. By the way, this $300 million seems to be the ** that Nike acquired Converse back then.
Nike's six brands include: Cole Haan, Canstar Sports, Air Jordan, Hurley, Converse, Exeter Brands, and Umbro.
In addition, Converse's more well-known spokespersons include Abdusalam, Bai Jingting, Ouyang Nana and Zhang Yixing, Oubre and Dream Green are also the spokespersons of Converse, and Dwyane Wade has also endorsed Converse, it is not difficult to find that Converse's spokespersons are mainly trendy and fashionable people, Wade, Oubre and Alexander are all famous hipster men and style men in the NBA.
Alexander's endorsement of Nike's sub-brand is undoubtedly very beneficial for his career, at least there will be much less resistance. Hopefully, Alexander can rise quickly and regain his glory as a shooting guard!In fact, looking at the name is also very metaphysical, Alexander's abbreviation is SGA, and the abbreviation of scoring guard is SG (Shooting Guard), A has the meaning of top and excellent in English, and A level is the highest level in the English world.
Alexander's individual performance this year (31 points per game average in the league4 points;No. 1 in the league in steals per game: 28 times, the break style led the second-place Mitchell's 18 times) and lead the team (2nd in the West and 4th in the league) definitely deserve an All-Star start!
I'm a logic teacher who loves basketball!Thank you for your attention to basketball changers, let's share the passion and logic of basketball!