On December 20, the 2nd Wuwei Crab Festival and "Wuwei Crab" brand promotion conference in 2023 was successfully held. During the promotion meeting, the first launch ceremony of the "Wuwei Crab" (Wuwei Agricultural Products) high-speed rail title train was held to comprehensively promote "Wuwei Crab", "Wuwei Plate Duck" and "Wuwei Lobster". "Wuwei Crab" has started its high-speed rail journey, moving towards a broader world, promoting the development of the whole industrial chain of "integration of three industries" in the Wuwei River Crab industry, helping the industry to prosper and promoting rural revitalization.
On the same day, at Hefei South Railway Station, the simple and chic "Wuwei Crab" (Wuwei Agricultural Products) high-speed rail title train launch ceremony attracted the attention of many passengers. The streamlined body of the high-speed rail G7693 "Taste Wuwei Crab Enjoy the Taste of Life" slogan made people smile after the unveiling (as shown in the picture), and the seat cover and compartment siding in the high-speed rail carriage were also covered with promotional icons such as "Wuwei Crab", "Wuwei Duck" and "Wuwei Lobster".
The high-speed rail G7693 title train passes through Anhui Province as the center, passing through He'an, Hefu and An.
9. Hangzhou-Huangzhou, Hangzhou-Shaotai and other high-speed railways deeply affect Anhui and Zhejiang, radiate Hubei, and cover Beijing and Shanghai through the Beijing-Shanghai high-speed railway, and Guangdong through the coastal high-speed railway.
The reporter learned that the reason why Wuwei chose crabs and other agricultural products to "ride" the high-speed rail is because China's high-speed rail has a high degree of attention and is a highly mobile means of transportation, and its range of activities can cover the whole country, which is conducive to the brand promotion of "Wuwei crab". Wuwei City**, through the high-speed rail title cooperation project, can fully implement the strategy of brand agriculture, accelerate the pace of docking and cooperation with Shanghai, Jiangsu and Zhejiang, comprehensively build and enhance the image and market influence of Wuwei agricultural products represented by "Wuwei Crab" in the Yangtze River Delta region, continuously improve the level of the city's agricultural industry and the added value of agricultural products, and help the high-quality development of Wuwei City's agricultural industry. Wuwei City will continue to carry out brand creation activities, take the "Wuwei Crab" brand building as a model, continue to dig deep into the development potential of regional brands such as "Wuwei Plate Duck" and "Wuwei Lobster", and create a number of special agricultural product brands with high industrial level, good enrichment effect and strong brand influence.
According to reports, "Wuwei Crab" won the national agricultural product geographical indication protection certification in 2014;In 2022, it will be included in the national list of famous, special and excellent new agricultural products;In 2023, it will be selected as a national key recommended local specialty key recommended product. In the same year, Wuwei won the title of National Aquatic Health Breeding and Ecological Breeding Demonstration Zone, National Fishery Safety Demonstration County, etc., and has formed a relatively complete whole industry chain system such as seedling cultivation, healthy breeding, fishery services, cold chain logistics, product processing, catering sales, and brand promotion.
Reporter Wu Min.