On December 15, the 7th Snow Expo and the "Ice and Snow Silk Road" World Development Conference was grandly opened in Changchun. With its world-class ice and snow tourism resources, the Changbai Mountain Theme Exhibition Hall presents a unique and charming ice and snow feast to the audience, and the colorful Changbai Mountain ice and snow tourism products and achievements are displayed at the exhibition, attracting countless fans.
It is understood that the Changbai Mountain theme exhibition hall of this year's Snow Expo is themed "Snow in Changbai Mountain-Go to a Changbai Mountain Appointment", covering an area of 600 square meters. The whole exhibition hall takes "Changbai Mountain-Snow" as the core, and uses the elements of Changbai Mountain's continuous snow line, crystal clear Tianchi, gorgeous and pure ice hanging and rime to refine, structure, condense and reproduce the magnificent and pure beauty, mysterious and romantic characteristics of Changbai Mountain in the form of concise silhouette impressions. The theme exhibition hall is divided into five areas, namely the on-site interactive performance area, the ice and snow tourism product display area, the tourism commodity display area, the smart ice and snow display area, and the powder snow immersion experience area.
In order to allow the majority of visitors to experience the charm of Changbai Mountain in winter at the Snow Expo, the Changbai Mountain booth set up the **Changbai Mountain Tianchi modeling, **rime drifting and other Internet celebrity landscaping for tourists to check in and take pictures. At the same time, they also displayed smart ice and snow achievements such as the "Changbai Mountain Ice and Snow Tourism Consumption Guidance Map" on the spot, and set up Changbai Mountain VR hot air balloons and VR ski machines to attract people to line up for immersive experiences.
In order to let people know about the all-round tourism products and services of Changbai Mountain's "food, housing, travel, travel, shopping and entertainment", the Changbai Mountain booth displayed the seven major tourism products of Changbai Mountain, including powder snow skiing, snow hot springs, rime rafting, powder snow town, sports and leisure, cultural performance and cultural and creative gifts, in the form of text ** and other forms. In addition, the Changbai Mountain booth also set up a "Changbai Mountain Ice and Snow Tourism Consumption Guidance Map"**, so that visitors can further understand the tourism-related services of Changbai Mountain.
Today, I came to the Snow Expo and saw the Changbai Mountain Pavilion, which made me look forward to the Changbai Mountain in winter, I had only seen the Changbai Mountain in summer before, and I had not experienced the fun of Changbai Mountain in winter! Ms. Sun Yun from Changchun told reporters that she plans to go to Changbai Mountain for skiing and hot springs with three or five friends, and also hopes that tourists from all over the country can go to Changbai Mountain to experience its unique charm.
This time, the Changbai Mountain Tourism, Culture and Sports Bureau not only brought tourism products to the exhibition, but also brought a physical "gift" of Changbai Mountain. In recent years, relying on natural resources, Changbai Mountain has innovated and developed a series of tourism commodities (including native resources and cultural and creative categories) based on natural resources. This time it has also become a highlight of the exhibition, successfully attracting visitors to stop and understand.
According to reports, in the 2023-2024 snow season, the Changbai Mountain Protection and Development Zone will fully implement the major decisions and deployments of the Provincial Party Committee and the Provincial Party Committee to build a tourism trillion-level industry, take multiple measures to tell the story of Changbai Mountain's ice and snow to the world, and build a modern world eco-tourism mountain with a global vision, international standards, Chinese style, and Jilin characteristics.
Author: Zhang Nan, Jilin **Quan**Reporter Sun Huanyu.