In order to further implement and respond to the call of the Guangdong Provincial Department of Agriculture and Rural Affairs for the "New Year Fish Economy" and the Zhongshan Municipal Bureau of Agriculture and Rural Affairs to create the "Fish Leap Zhongshan" aquatic product promotion activity, and improve the awareness and influence of the regional public brand of Xiaolan crispy carp, on December 8, Zhongshan Xiaolan Crispy Carp Regional Public Brand Tour Promotion Activity (Wuhan Station) was held in Hongshan Building, Wuhan, Hubei Province. As a medium, we will integrate the catering and food culture for in-depth communication and exchanges, build a platform for the docking of local sales between the two places, and promote closer and more normalized exchanges and cooperation between the two places, so that crispy carp can better integrate into Hubei cuisine.
Ou Zhiliang, deputy mayor of Xiaolan Town, Mai Xiongwei, chief of the Fishery Management Section of Zhongshan Agriculture and Rural Bureau, Zhang Weijun, president of Xiaolan Town Crispy Carp Breeding, Circulation and Processing Association, Chen Zhibing, Secretary of the Party Committee of Little Blue Whale Group and head of Wuhan Catering Association, Zhang Jianzhong, Secretary General of Hubei Guangdong Chamber of Commerce, and Liu Xianlin, vice president of Hubei Culinary Hotel Industry Association, jointly presided over the launching ceremony.
In the product tasting and display area of the event, representatives of Hubei catering enterprises felt very fresh about the crispy pork carp mixed with chrysanthemums made on site, and ate them again and again. Crispy grass carp belly slices, black pepper crispy fish fillets, crispy grass carp balls, crispy grass carp golden shrimp cakes, crispy grass carp Buddha jumping over the wall and other crispy grass carp prefabricated dishes have also attracted wide attention.
Although the food culture of Guangdong and Hubei has its own characteristics, it is similar and blended, and they both have a love for "eating fish". At the event, chefs from the two places used crispy carp as the main ingredient to make 4 dishes that combined the culinary characteristics of Cantonese cuisine and Hubei cuisine. After tasting these dishes, Wang Haidong, one of the top ten culinary masters in Asia and a master of Chinese cooking, was full of praise for the crispness, coolness and tenderness of the crispy carp, and believed that there was a great future in the land of Jingchu. "Whether it is used for burning, stir-frying, steaming, or hot pot, it is very good, and in the future, we can further develop the dishes and tastes, and popularize the crispy carp to the dining table of the people in Hubei through more down-to-earth evaluation and promotion activities. ”
At the event, Xiaolan Town Crispy Carp Breeding, Circulation and Processing Association and Wuhan Catering Association signed a strategic cooperation agreement to lay the foundation for future cooperation between the two sides to jointly promote the crispy carp brand.
Xiaolan Town Agriculture and Rural Bureau pointed out that Wuhan is one of the important stops of the high-speed rail train named after the brand of "China's Crispy Carp", and the selection of Wuhan for this regional public brand tour promotion activity of Crispy Carp will further enhance the brand influence of Xiaolan Crispy Carp in Hubei and deepen the cooperation and production and marketing docking between the two places.
Liang Zhihong, general manager of Zhongshan Fish Master Food, who participated in this promotion activity, said that this promotion activity has built a bridge between the production and operation of crispy carp and Hubei catering enterprises, so that more citizens can taste crispy carp food in the future. "Our crispy carp actually grew up eating broad beans from Hubei, so we have already formed a fate with Hubei in agricultural cooperation. Representatives of catering enterprises in Hubei have shown great interest after tasting crispy carp, and we are also expected to cooperate with each other. In the next step, we will gradually expand the sales channels of crispy carp in Hubei through the measures of entering catering, supermarkets and markets, so that local people can taste our Guangdong specialties more conveniently. ”
It is understood that Xiaolan Town, as the "hometown of crispy carp in China", has won the title of "National Rural Characteristic Industry Billion Yuan Town" for two consecutive years, and the sales of crispy carp have spread to more than 20 provinces and cities across the country. In recent years, in order to solve the problem of crispy carp sales and fresh transportation, Xiaolan Town has strengthened cooperation with scientific research institutions, vigorously developed crispy carp processing and prefabricated dishes, and tackled key problems in the micro-cold quick-freezing and vacuum packaging technology of crispy carp fillets, so as to improve the added value of products. At present, the prefabricated vegetable products have been successfully sold to North America, Southeast Asia and other places, which has driven the development of the crispy carp industry and achieved good social and economic benefits. In the future, Xiaolan crispy carp will also follow the regional public brand tour promotion activities into more cities and more families' tables, bringing more food choices to consumers across the country.
Xiaolan publishes the editorial department
Interview: Zhong Baotian.
Editor: Chen Zhijian.
Editor-in-charge: Huang Wen and Liu Jieliang.
Executive Editor-in-Chief: Cai Zhuohao, Hu Tao.
Editor-in-chief: Liang Jingbiao.
Final review: Liang Ruiqiang.
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