At 7 p.m. on December 23, the temperature was as low as minus 7 degrees. A cold snap from Siberia is enveloping Xi'an, the ancient capital of the Thirteen Dynasties, and the cold wind is like a sword and halberd scattered under the city walls more than a thousand years ago, cutting through everyone's body.
At the Olympic Sports Center in the northeast of the ancient city, more than 7,000 NIO car owners from all over the country gathered here, waiting for the man named Li Bin to appear. In a burst of long-lasting applause, Li Bin, founder, chairman and CEO of NIO, walked out with a smile on his face. That self-confidence and chic can't help but remind people of the Tang Dynasty poet who wrote here "The spring breeze is proud, and you can see all the Chang'an flowers in one day".
Li Bin, who is on the stage, is full of energy, and he does not see the tiredness after driving the NIO ET7 a few days ago after testing the 1000-kilometer range. This time, he brought NIO's flagship work - NIO ET9 with a pre-sale price of up to 800,000 yuan. This top executive intelligence flagship in China and even in the world not only bears NIO's "upward" ambition, but also contains China's determination to hit the world-class high-end electric smart car. 1Changes and changes in Nio Day"Will you marry me?β
I do!Just ten minutes before the opening of this NIO Day, a NIO owner proposed to his girlfriend on the spot, and the scene was full of blessings from other car owners. In this situation, it is easy to think that it is a certain star's concert. In fact, there is indeed a star in this concert, and he is Xu Wei who makes countless people yearn for "poetry and distance".
Since 2017, NIO Day has been held six times, and this year in Xi'an is the seventh. It is often said that even husbands and wives will have a seven-year itch, so won't NIO and the car owner also "itch"?
The answer may be glimpsed from the popularity of the declaration in the host city. This year, NIO still adopted a city bidding system to choose the location of NIO Day, with a total of 120,000 users voting, and Xi'an finally won Guangzhou by a narrow margin. Focusing on this year's theme "A New Journey Up", more than 2,000 NIO users deeply participated in the co-creation process of this year's NIO Day, including bid preparation, event planning, stage performances, and user reception.
The first thing Li Bin shared on stage was the story of the owner. Perhaps in his opinion, if it is good for users, NIO will come. After all, a few years ago, when NIO was in the most difficult time, it relied on the help of old car owners, and even spontaneously sold cars, so that NIO got through the difficulties.
Although the original intention of NIO Day to serve car owners has never changed, it is not difficult to find that NIO is also quietly making some changes. In 2017, the first NIO Day was held in Beijing. NIO unveiled its first model, the flagship SUVES8, as well as the NIO Pilot driver assistance system, the NOMI in-vehicle "artificial intelligence" system, and the power service system NIO Power On NIO Day 2018, NIO unveiled a new model of the midsize SUV ES6, as well as a six-seater version of the flagship SUV ES8On NIO Day 2019, NIO unveiled the facelifted ES8 flagship SUV and the all-new EC6 coupe SUVOn NIO Day 2020, NIO unveiled the ET7, a new flagship sedan, as well as a second-generation battery swap station, a 150kWh solid-state battery, and NIO's full-stack intelligent driving technology NADOn NIO Day 2021, NIO released a new model of the mid-size sedan ET5, as well as two DC charging piles of 7kW and 11kWOn NIO Day 2022, NIO unveiled two all-new models, the EC7 mid-to-large coupe SUV, the new-generation ES8 flagship SUV, and the third-generation battery swap station.
On this year's NIO Day, Li Bin has changed from only talking about products and energy supplements to sharing more and more core technologies. That night, in addition to the release of NIO's intelligent electric executive flagship ET9, Li Bin also talked about many core technologies, such as 900V high-voltage platform, Tianxing intelligent chassis, self-developed intelligent driving chips, etc.
NIO Day is held every year, and users won't get tired of itβ
If only a few years ago, this would have been a problem. But after tonight, I'm afraid that won't be a problem anymore.
Li Bin's ambitionSince NIO Day was held, people have not only seen NIO's "preference" for users in the past 7 years, but also Li Bin's "worship" of technology in the past 9 years since its establishment.
So far, NIO has only two models named after the 9. If NIO used EP9 to start its own electrification road before, then tonight NIO used ET9 to show its next new journey of intelligence.
The executive flagship has always been the technical flagship. β
In Li Bin's view, from high-end to administrative, behind it is not only the elevation of the best, but also the upgrading of competition and the redefinition of technology.
As the ambition of Li Bin and NIO, ET9 can be described as the pursuit of technological leadership at any cost.
At the scene, Li Bin ** conducted a section of ET9 over a bumpy road section test**. When the ET9, with its four-story champagne tower, stepped on the ground from the continuous obstacles, the audience erupted in thunderous applause.
This is thanks to the "Skyride Intelligent Chassis System" used in the ET9. For the first time, "Tianxing" integrates the three core hardware systems of steer-by-wire, rear-wheel steering and full active suspension, and is currently the world's only fully intelligent chassis with wire-by-wire. In addition, Li Bin said that NIO ET9 is also equipped with the first "global 900V high-voltage architecture" in China, including core electronic and electrical components such as batteries, motors, wiring harnesses, air conditioners, DC-DC, and on-board chargers, with the highest voltage of 925V, peak charging power of 600kW, and peak charging current of 765A. It is conservatively estimated that if the advertising law is strictly implemented at the press conference, Li Bin will probably violate the advertising law more than a dozen times that night.
In addition to the Tianxing intelligent chassis and 900V high-voltage architecture, the NIO ET9 is also equipped with NIO's first 5nm automotive-grade intelligent driving chip, the Shenji NX9031, which is combined with the world's first vehicle-centric intelligent electric vehicle global operating system, SkyOS, to realize the close integration of computing power with its own algorithms, and the sharing of cross-domain computing resources between intelligent driving and cockpit. Of course, as an executive flagship, security is necessarily the focus of the ET9 design. It not only has a torsional rigidity of 52600nm DEG, but also continues to explore and expand new boundaries of safety with the strongest sensing hardware and computing capabilities.
Others only know that NIO is powerful at battery swapping, but in fact, our charging is also the first in the industry. Just a few days after saying that battery swapping is the absolute moat of NIO, Li Bin released the *** battery swap station and 640kW fully liquid-cooled ultra-fast charging pile at this NIO Day. **The battery swap station supports multi-brand shared battery swapping, and the battery swap time is shortened by 22%.Equipped with a rooftop photovoltaic system, each station saves nearly 180,000 kWh. NIO's 640kW fully liquid-cooled ultra-fast charging pile has a maximum current of 765A, a maximum voltage of 1000V, and a peak charging power of 640kW, which can intelligently distribute charging power in the station in real time. Li Bin said that in 2024, NIO will add 1,000 new battery swap stations and 20,000 new charging columns, with a total of more than 40,000, continuing to rank first in the total number of public charging piles.
Obviously, while consolidating the moat of battery swapping, Li Bin has built a high wall for NIO in the field of charging. And he calmly stood at the head of the city, looking towards the peak of electric intelligence.
Up NIOThe theme of this year's NIO Day is "Up".
Li Bin said, "Upward, is to face the complexity of the world, we still adhere to the value of the heart, enterprising, responsible, have requirements for ourselves, have enthusiasm for life, and are full of confidence in the future." β
This sentence is also appropriate for NIO. This year, especially since the second half of this year, NIO has continued to show people with an "upward" attitude.
On November 21, NIO announced that it had signed a cooperation agreement with Changan on battery swap business, under which the two parties will cooperate in promoting the establishment of battery swap standards, the construction and sharing of battery swap networks, the research and development of battery swap models, and the establishment of an efficient battery asset management mechanism.
On November 29, NIO also announced that it had signed a strategic cooperation agreement with Geely Holding on battery swapping, under which the two parties will carry out comprehensive cooperation in various fields such as battery swap battery standards, battery swap technology, battery swap service network construction and operation, battery swap model development and customization, and battery asset management and operation. On December 5, NIO mentioned in this year's Q3 financial report that it had signed a contract with JAC to 31A definitive agreement for the $600 million acquisition of the factory, a move that will help NIO reduce manufacturing costs by 10%. On December 17, Li Bin drove the ET7 equipped with a 150-degree battery from Shanghai, lasted 14 hours, and completed a 1044-kilometer pure electric range in the form of live broadcast, arriving in Xiamen.
On December 18, the day after Li Bin's live broadcast, NIO announced that it had received a strategic investment of about $2.2 billion from Abu Dhabi CYLVN Holdings. According to statistics, since its establishment in 2015, NIO has raised more than 115 billion yuan.
Tonight, Li Bin launched an "upward attack" with NIO ET9 to the executive flagship that has been dominated by traditional luxury brands such as BBA for a long time. This will not only take NIO's products and brand to a new level, but also take China's electric smart cars to an unprecedented height. On the day after NIO Day, Li Bin and Qin Lihong were interviewed by hundreds of **. Maybe because of the success of NIO Day the night before, Li Bin and Qin Lihong were in a good mood, and they had endless words about the best questions. Talking about the upward trend, Li Bin said that the current development of NIO is higher than the growth rate of the industry, and also higher than the growth rate of the high-end market of smart electric vehicles, and in Shanghai and other Yangtze River Delta regions, the market of more than 300,000 has also surpassed some luxury brands. 2023 will not be too easy for any Chinese car company. On the one hand, the brand needs to continue to break down, but on the other hand, the brand needs to continue to break through. Li Bin believes that the automotive industry will enter the finals in 2025, but no one can say how long the finals will last. In an extremely involuted market, unyielding and upward movement are obviously necessary conditions to reach the finals and even win the finals. In Li Bin's view, under the pattern of the global auto market, Chinese auto companies are actually "new forces", which have grown up in the past one or two decades.
When asked if Li Bin still adheres to idealism, Li Bin said that he can be idealistic as an individual, but he must be pragmatic as an enterprise. It is necessary to adhere to long-termism and have short-term actions. Obviously, nearly ten years have passed since the establishment of Weilai, and Li Bin has also stepped into the year of knowing his fate from the year of not being confused. For himself and for NIO, he is more mature and stable. He understands the price of "upward" better. "Up", in fact, another meaning of it is "to go uphill". Although the ET9 at NIO Day last night attracted much attention, Li Bin also announced a series of leading electric intelligent technologies. But in the Chinese auto track, no car company dares to say that it has won the battle. There is no doubt that Li Bin and his NIO are on an "upward" road, and the top of the mountain is still far away.