Mushroom cultivation is a seemingly inconspicuous business, but it is actually very profitable. In this article, we will tell the story of how a couple made a profit of 600,000 yuan through mushroom cultivation and analyze the success factors.
1. Market prospects for mushroom culture
1.The market demand for fungi continues to grow.
With the emphasis on healthy eating, the market demand for mushrooms as nutritious and delicious ingredients continues to grow. According to statistics, the global mushroom market was valued at $24.9 billion in 2020 and is expected to reach $37.4 billion by 2026, growing at a CAGR of 79%。
2.Mushroom cultivation technology is constantly improving.
With the development of science and technology, the cultivation technology of fungi has been continuously improved, which has significantly improved the yield and quality of fungi. According to statistics, from 2015 to 2020, global mushroom production increased from 2.4 million tons to 3 million tons, with a compound annual growth rate of 47%。
Second, the couple's fungus cultivation road
1.Initial investment and preparation.
The couple did thorough market research and preparation before starting the fungus culture. They found that the main costs of culture included site, equipment, culture, and raw materials. After calculation, the initial investment is about 100,000 yuan.
2.Site selection and construction.
They chose a site close to the water source, convenient transportation and low rent, and carried out the factory construction and equipment installation according to the standards. In order to ensure the quality of the fungus, they also specially designed temperature, humidity and light control systems.
3.Strain selection and culture.
In terms of strain selection, they finally selected three strains with high market acceptance and large profit margins according to market demand and profit margins. During the cultivation process, they strictly follow the operating procedures to ensure the quality and yield of the fungus.
3. The couple's business strategy
1.Establish a stable sales channel.
In order to ensure the sale of mushrooms, the couple has established long-term relationships with several supermarkets, restaurants and wholesalers. They also sell online through online platforms, broadening their sales channels.
2.Increase productivity.
In order to improve production efficiency, the couple continued to learn and improve breeding techniques, and shortened the production cycle from the original 60 days to 45 days by optimizing the production process and upgrading equipment, reducing production costs.
3.Build a brand.
The couple registered their own mushroom brand and increased brand awareness by participating in various agricultural exhibitions and promotional activities. They also attract more consumers by offering free tastings and special offers.
Fourth, the success factor analysis
1.Market demand continues to grow.
With people's emphasis on healthy diet, the market demand for mushrooms continues to grow, providing a broad market space for the couple's mushroom cultivation.
2.Technological innovation and optimization.
The couple continued to learn and improve breeding techniques, and improved production efficiency and reduced production costs by optimizing production processes and upgrading equipment.
3.Stable sales channels and brand building.
The couple has established long-term relationships with a number of supermarkets, restaurants and wholesalers, and has broadened their sales channels by selling online through online platforms. At the same time, by building a brand effect, the popularity and market share of the product have been improved.
5. Summary
Mushroom culture may seem inconspicuous, but it contains huge market potential. Through the above case analysis, we can draw the following enlightenment: first, we should pay attention to the market demand and select the appropriate strain for culture;Secondly, it is necessary to continuously learn and improve breeding technology and improve production efficiencyFinally, it is necessary to establish stable sales channels and build brand effect to improve product awareness and market share. As long as these principles are followed, the couple's path of mushroom cultivation will provide us with valuable experience and inspiration.