Recently, according to the "Economy**" report, the mobile phone lens manufacturer Da Liguang and the Chinese mainland lens manufacturer Shunyu have successively announced an increase **, causing market attention. It is revealed that Da Li Guang has made ** adjustments to the high-end lenses in the Chinese mainland market, and Sunny also plans to increase the price of new products in the first quarter of next year, and some of the 5P lenses are expected to increase by between 20% and 30%. This series of price increase rumors has sparked speculation and discussion in the industry.
First of all, we can see that in the past two years, the mobile phone lens market has been at a low ebb, and the battle is fierce. This is mainly due to the impact of unfavorable factors such as the epidemic, the Sino-US war, and the Russia-Ukraine conflict, which has led to a continuous decline in demand for smartphones and an oversupply situation. However, with the gradual recovery of the smartphone market and the launch of new phones from brands such as Huawei, the relationship between supply and demand in the market has begun to change. As an industry leader, Da Li Guang has achieved revenue growth for six consecutive months with high-end lens orders from Apple and Android camps, and hit a new high in November. This also indicates that the mobile phone lens industry may usher in new growth opportunities.
As for the reasons for Da Liguang's price increase, industry insiders believe that on the one hand, the production of component factories is reduced, and the healthy trend of the mobile phone chain makes it impossible to do so; On the other hand, the demand for high-end mobile phones of Da Li Guang has begun to warm up, which is a signal that the mobile phone lens market has bottomed out. Therefore, Da Liguang took this opportunity to also make its position clear in the market and raised the ** again.
However, it is worth noting that not only mobile phone lenses, but also the CMOS image sensor (CIS) market is facing a situation of price increases. According to reports, Samsung has informed customers that the price of its CIS chips will increase by up to 25% in the first quarter of 2024, and some products can even increase by up to 30%. In addition, the two sensors OV50H and OV50D of domestic CIS manufacturer Haowei Technology may also increase in price in December, an increase of about 10%. After the news of this series of price increases, the camera module market also began to show signs of following the rise.
According to market research firm YoleIntelligence, the CCM market has maintained a growth trend until 2021, driven by demand for smartphones, electric vehicles, tablets, and more. However, the CCM industry's revenue shrank slightly in 2022, mainly due to the decline in smartphone shipments and the adjustment in in-vehicle camera shipments. However, Yole expects the CCM market to reach $47 billion by 2023**. This ** shows the potential and momentum of the market.
From the perspective of market structure, in the current CCM market, LGINNOTEK has a market share of 35%, ranking first; followed by Sunny Optics, OFILM and Qiu Ti, which together only won 22% of the market share. Since the beginning of this year, LGINNOTEK's camera module sales have increased by 24% year-on-year, outperforming its competitors. Foxconn and SEMCO were relatively stable, while Sunny Optics and O-film experienced year-on-year declines due to the decline in Huawei's mobile phone sales. Overall, the camera module market is expected to resume growth as the market demand for smartphones picks up and the price increases of CIS chip and lens manufacturers are promoted.
To sum up, the mobile phone lens, CIS chip and camera module market is in a period of price adjustment. On the one hand, the recovery in demand has changed the relationship between supply and demand, and manufacturers hope to control costs and maintain profits through price increases. On the other hand, the market is highly competitive, and manufacturers need to continuously improve their technology and innovation capabilities to maintain a competitive advantage. For digesters, price increases may increase the cost of mobile phones, making mobile phones *** However, price increases also help stabilize the market and promote the development of the entire industrial chain. With the recovery of the smartphone market and the introduction of new technologies, the camera module market is expected to usher in new growth opportunities.