The Colombian Investment and Tourism Bureau recently joined hands with its navy department to launch the "Colombia Beautiful Country" global promotion campaign, with the navy's flagship "Glorious" as a "goodwill ambassador", planning to visit many countries from March 2024 to promote Colombia's national image.
The Colombian Investment and Tourism Agency is part of the Ministry of Industry and Tourism of the country and is responsible for promoting exports, attracting foreign tourists and foreign investment, and promoting the country's image. On the 21st of this month, the Colombia** Investment and Tourism Agency and the country's naval department held a "Colombia Beautiful Country" promotion event at the Cartagena Naval Base in northern Colombia.
* Carmen Caballero, head of the Investment and Tourism Agency, said that the "Glorious" will be the best "ambassador" to promote the image of the Colombian country. Francisco Cuvedez, commander of the Colombian Navy, said that the navy's flagship is also a cultural flagship, and all the officers and men of the ship will promote Colombia's national image in the countries they are visiting and invite people to visit Colombia for sightseeing.
According to the ** Investment and Tourism Bureau, from March 2024, the "Glorious" will visit the United States, Portugal, Spain, the United Kingdom, France, Italy, Belgium, the Netherlands, Germany, Sweden and other countries, and it is expected that about 200,000 people will board the ship to visit and enjoy the charm of Colombia through the first light show.
Colombia** aims to boost tourism and promote the country's economy through the "Colombia Beautiful Country" global campaign, which aims to attract 7.5 million foreign tourists by 2026. Official figures show that in 2020, Colombia received 4.39 million foreign tourists. (END) (Zhou Shengping).
Note: The author of this article is a correspondent of Xinhua News Agency in Bogotá.