Lao Wang usually likes to go to the teahouse to drink tea and chat, on this day, Lao Wang came to the teahouse early, and after a while, several old friends also arrived at the teahouse to drink tea.
One of the friends took a sip of tea and said, have you been to eat the newly opened Internet celebrity restaurant recently, I went yesterday, it tasted really good, and several other friends also began to praise the deliciousness of the dishes. When Lao Wang heard these words of praise, his heart began to itch. He decided to try the dish that everyone was talking about.
The enthusiastic tea friend immediately helped book a place, and when he arrived at the restaurant, Lao Wang found that there were indeed a lot of people there, and the business was very hot.
But when he tasted the restaurant's specials, he felt that the taste was not as good as everyone described. There was even a little bit of disappointment.
Lao Wang's story is influenced by herd psychology and boost psychology, and there are many articles about herd psychology, and this article will first talk about the "boost" psychology that everyone is not familiar with.
Boost "Psychology Adetton Virgy suggests an interesting example in The Psychology of Lying:
Some participants were asked to answer the following question: "How fast do cars go when they touch each other?"Other participants were asked the same question, except that the verb "touch" was replaced with "bumped", "collided", "slammed" or "smashed."
Even though these participants were all watching the same movie, the measures of these problems had an impact on them. Their estimated speeds (miles per hour) were 41
Looking at these answers from an objective point of view, it seems incredible.
But the human brain thinks a lot of the time by feeling, and this feeling is affected by various aspects, and in this case, it is affected by the wording provided above.
You might think that what does this have to do with me?
Let's take a look at some examples that have an impact on us.
In restaurants, businesses usually "push" you to choose these dishes by highlighting certain dishes on the real menu, or asking waiters to verbally describe specialties, or framing certain dishes with lines, and retail stores and ** will also "push" you to buy these products by putting certain advertisements in the most prominent position.
In the story of Lao Wang at the beginning of the article, the merchant obviously took advantage of the current mobile Internet communication method to create an Internet celebrity store by planting grass for users on platforms such as Xiaohongshu and Douyin, so as to attract everyone to eat. The underlying logic is still that these businesses will remind consumers of a carefully selected word through the environment that consumers can access, and achieve the ultimate goal through these "boost" means.