Text: Huang Haifeng's correspondence life.
The tide of the spring river is even with the sea, and the bright moon on the sea is born together. More than 1,000 years ago, the seven-character song "Spring River Flower Moonlight Night" created by the Tang Dynasty poet Zhang Ruoxu was chanted and recited by literati and writers of all dynasties, and was praised by Wen Yiduo as "the poem in the poem, the peak on the peak".
More than 1,000 years later, on December 26, at the M9 press conference, Huawei joined hands with many artists and technical experts to bring a reinterpretation of "Spring River Flower Moonlight Night" to the audience through the HUAWEI SOUND car audio based on Audio Vivid technology.
This means that the audio experience brought to consumers by the Wenjie series of cars can reach a new peak. In the follow-up, I experienced the closed space in the M9 car in the on-site exhibition hall, and felt the three-dimensional and immersive **, and the ears were surrounded by beautiful notes in all directions, which was intoxicating.
You may have to ask, why can the M9 perform so beautifully**?What kind of black technology is Audio Vivid, and what kind of experience can it bring to users?What value can the combination of M9 and Vivid technology bring?
With the above questions, let me take you into the M9 press conference to find the answers.
Hear: M9 uses Audio Vivid to interpret the sound of nature
The Wenjie series can be said to be the focus of the automobile market. From the Hongmeng intelligent cockpit of the M5, to the on-board smart screen system of the M7, to the Audio Vivid of the M9, and other black technologies, the Wenjie series has been refreshing the upper limit of consumers' experience of smart cars.
In this release of M9, I learned that this "Spring River Flower Moonlight Night" was led by Zhao Cong, the head of the ** Chinese Orchestra and the chief pipa player, and was completed in cooperation with more than 20 Chinese and Western instrumentalists.
The euphemistic and simple melody, the smooth and changeable rhythm, and the change of sound from far and near make me feel that I am by the river, the river breeze blows past my ears, and the flowers and plants on the bank sway with the river breeze.
The sound of the pipa gradually weakened, and the sound gradually became near and far, so that I seemed to see the fishing boat breaking through the water, the waves splashing, and finally fading away, and finally the river fell silent.
These artists are amazing, but we are not listening to the performances live, but in the cars. So we wonder, how can such a natural sound be realized?It is reported that based on the audio codec technology of the World Ultra High Definition ** Industry Alliance (UWA Alliance) Audio Vivid, Wenjie M9 has achieved an unprecedented listening experience.
The car is a second "home" in addition to the house, providing us with a separate space to take a short break anytime and anywhere. Sound was one of the first features a car was equipped with. In order to pursue better sound effects, car audio has experienced the era of radio, cassette player, CD player, navigation age, and now the digital age.
Huawei has always been committed to providing users with a better driving experience, and this is also the case in the field of car audio. Huawei's high-definition spatial audio technology, based on the Audio Vivid standard technology, has provided users with a high-quality listening experience on the M5 high-end intelligent driving version.
With the help of Audio Vivid and HUAWEI Sound, Huawei's unique sound field matching algorithm and HarmonyOS 4 support smart sweet spot for the first time, the M9 can intelligently sense the passenger location and adaptively adjust the listening area, so that passengers can enjoy a complete immersive listening experience no matter where they are in the car.
Encounter: Technology Encounter**, giving new ability to music arrangement
At this time, you may be curious, what exactly is audio vivid?Audio Vivid is the world's first audio codec standard based on AI technology, released by the World Ultra High Definition Industry Alliance, and has been supported by a large number of ecological partners.
Audio Vivid allows artists to create in three-dimensional space, achieve precise placement and movement, open up infinite possibilities for music arrangement, and bring users an immersive listening experience.
Specifically, the whole cycle of creation, arrangement, recording, and mixing of the repertoire of "Spring River Flower Moonlight Night" is deeply combined with the technical standards of Audio Vivid, and finally brings such an immersive work to everyone.
It is precisely because of the Audio Vivid technology that the artist can arrange Chinese classical instruments and Western traditional orchestral instruments in a dialogue, allowing the collision of Eastern and Western art to create a wonderful spark. This is a perfect fusion of technology and art.
HUAWEI SOUND Sky Channel and 3D Sound Technology gave me a broader creative space, and we made the erhu into a 360° surrounding, and the strings were surrounded by 270°, creating an immersive effect around the best listening position. Li Dakang, a professor at Communication University of China and a national first-class recording engineer, commented on Audio Vivid technology during the recording.
In my opinion, Audio Vivid technology and HUAWEI SOUND are the magic of technology that makes every listening feel like a live performance.
I also learned that this re-interpretation of "Spring River Flower Moonlight Night" has been put on the shelves of Huawei**APP, so that more users can feel the charm brought by the combination of technology and art. I searched for vivid on the Huawei **app on my phone, and sure enough, I found this song, and I found more vivid**.
The release of the M9 once again expands the application scope of Audio Vivid in the automotive scene, realizing that people, cars, and families can enjoy the auditory feast in all scenes.
Foresight: Vivid combines two swords to bring an audio-visual feast
After reading the auditory feast I shared on the M9, you may have such a question: Audio Vivid is so powerful, is it a black technology that has just been released?
In fact, this time, the M9 is equipped with Audio Vivid, and another technologyHDR Vivid, which is called dual Vivid technology, both of which started with China's new generation of audio technology for the world. At present, dual VIVID technology has been developed in home theater and other scenarios for many years, bringing users the ultimate experience.
When mentioning **, the first thing that comes to everyone's mind may be that the resolution should reach 4k or even 8k. But when we build our own exclusive home theater, we not only need to improve the visual dimension, but also need the coordination of the auditory dimension to achieve an immersive audio-visual feast.
How to create such an audio-visual feast?Dual Vivid technology can be described as two sharp weapons. On the one hand, Audio Vivid makes the sound linger. Just as I experienced "Spring River Flower and Moon Nocturne" on the M9, Audio Vivid can bring users an immersive listening experience in the home theater scene.
At present,Some high-end TVs have supported Audio Vivid,Through intelligent computing and three-dimensional sound technology,Give each sound a unique personality,Have a sense of hierarchy,Bring users a different direction of listening experience。
HDR Vivid, on the other hand, brings a brilliant environment. As a new UHD technology standard, HDR Vivid is up to 40 times brighter than the traditional SDR standard in terms of brightness. For example, the peak brightness of traditional SDR TVs is currently 100 nits, and the peak brightness of the HDR standard can reach up to 4000 nits.
In terms of color gamut, HDR Vivid color gamut area relative to BTThe 709 standard is an increase of 70%. The benefit of the increased color gamut area is that more colors can be displayed, making the picture more colorful.
At the same time, HDR Vivid has dynamic metadata technology, which can dynamically adjust the display result frame by frame according to the creative inspiration of each scene during content creation, so as to restore the creator's creative intention to the greatest extent and the real experience close to human vision.
At this time, many people may be eager to ask, since these two sharp weapons are so powerful, how will they develop in reality?Let's take a look firstAudio Vivid, which has been adapted to multiple scenarios and terminals。In terms of home terminals,Huawei、Sharp、Konka、Samsung、Skyworth and other brands of high-end TVs also support audio & hdr vivid color audio-visual technology standards。 Among them, many flagships of Huawei smart screen support dual VIVID technical standards。
In terms of mobile terminals, Mate series, P60 series flagship phones, FreeBuds Pro2, FreeBuds Pro3 and Pad all support Audio HDR Vivid technology.
In terms of content platforms, high-quality APP applications such as CCTV**, Huawei**, Migu**, CCTV Cloud Listening, Huawei**, and Himalaya have all supported Audio HDR Vivid.
Up to now, Audio Vivid has been implemented in many application scenarios. In September 2022, Huawei's ** Spatial Audio Zone launched the Audio Vivid spatial audio version of Tanya Tsai, Chen Linong and other popular tracksHimalaya's first original self-made Jingcai sound audio vivid** "Chinese Detective" Li Changyu Crime Drama, bringing a sound version of the "3D movie" experience;In September this year, CCTV's Mid-Autumn Festival Gala created a live shock effect of spatial audio "sound immersion" for the audience through Audio VividDuring this year's Qatar World Cup, CCTV's cloud listening client also provided the CCTV 8K channel event Audio ......Vivid
Let's take a look at HDR Vivid, whose content ecosystem is thriving. After nearly three years of development, the HDR Vivid ecosystem has gradually matured and has been supported end-to-end by the industry chain such as content production, platforms, tools, codecs, chips, and terminals.
HDR Vivid (Jingcai HDR) content ecology is also booming, Huawei**, Tencent**, iQiyi, Migu**, Mango TV and other platforms have launched more than 30,000 hours of film and television drama content. The recent popular TV series Three Teams, Yi Nian Guan Mountain, Rescue the Suspect, as well as the classic Sauvignon Blanc, Three-Body Problem, etc., can all experience the richer and more detailed picture quality of HDR Vivid Ultra HD on the platform.
The author's observation: people, cars, and home scenes are fully covered, and the last piece of the puzzle is completed everywhere in vivid
From the above introduction, we can clearly see that the vivid ecology is gradually moving towards prosperity. In terms of standards, the vivid technical standard is also gradually maturing. Jiang Wenbo, chairman of the World UHD ** Industry Alliance, introduced at the 2023 UWA Summit that at present, Audio Vivid is the industry standard for radio and television, and HDR Vivid has become the dual industry standard of industry information technology and radio and television.
Vivid has developed rapidly in home theater, TV, headphones and other scenarios. Nowadays, with the support of Audio&HDR Vivid in the M9, the application scenario of Vivid is extended to the car scene.
The M9 supports Audio Vivid, bringing three major values to the industry.
Value 1: People's pursuit of first-class quality has never stopped. According to iiMedia Consulting's "2022-2023 In-Vehicle Space User Listening Behavior Insights and Trends Report", audio quality accounts for 66 percent of users' audio choices5%, ranking first.
The M9 supports Audio Vivid, which brings users a better in-car audio experience through the latest audio technology.
Value two, the M9 supports Audio Vivid, which can realize the closed-loop user experience. Just imagine, if you are enjoying the ultimate ** experience brought by Audio Vivid at home before going to work, but after you get to the car, you can only endure the "torment" brought by the ordinary sound quality of the car.
After the M9 supports audio vivid, users have not listened to it at home**, you can continue this experience on the car smart screen, so that the feast is always with you on the way.
With the M9 equipped with Audio Vivid, Vivid has realized the layout of people, cars and homes.
Value three, M9 supports audio vivid, although it is only a small step in the auditory experience for consumers, it is a big step in the development of the vivid ecosystem.
Vivid has brought users the ultimate experience in many scenarios, and the business ecosystem is also growing at an accelerated pace. We have seen that terminal manufacturers such as Huawei, Konka, Sharp, Honor, Redmi, and Skyworth continue to release terminal products that support HDR Vivid ** standardsHiSilicon, MediaTek, Qualcomm and other chip manufacturers have launched standard chip ...... that support HDR Vivid or Audio Vivid
With the introduction of Audio Vivid into the car scene of the M9, it has opened up an accelerator for the rapid development of the Vivid ecosystem. According to Quantuo data, the scale of China's automotive ** market will reach 169 in 2022800 million yuan, a year-on-year increase of 414%, and is expected to exceed 35 billion yuan by 2025.
What kind of listening enjoyment can the last piece of the puzzle bring to users?Hurry up and go to the nearby offline Huawei experience store to experience the M9 with the blessing of Audio Vivid!