As one of the most talked-about brands in the industry recently, Xiaomi Auto used a full three hours to show its muscles.
On December 28, Xiaomi Group held a Xiaomi automotive technology conference, announcing self-developed technologies such as electric drive, battery, large die-casting, intelligent driving, and intelligent cockpit, but the price of new cars that consumers are most concerned about is still in a state of secrecy.
Xiaomi's mobile devices are mostly known for their price-performance ratio, but this path does not seem to have been applied to the pricing strategy of Xiaomi cars. At the press conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, said with a smile, "Don't call 90,009, it's impossible." According to him, the cost of the first model Xiaomi Su7 battery pack alone is more than 100,000, "140,009 don't need to talk about it anymore, you still have to respect technology!."”
In fact, just two days before the press conference, Lei Jun revealed on his personal Weibo that the first Xiaomi SU7 is in the trial production ramp-up stage, and it will take a few months for the official launch, and the price of the new car has not yet been decided. "However, the Xiaomi Su7 is indeed a bit expensive, but please believe that what we are doing is 'expensive for a reason', and it will definitely exceed everyone's expectations in terms of experience. ”
Build a dream car comparable to Porsche and Tesla.
Judging from the information that has been released, words such as coupe, intelligence, and rejuvenation are the prominent labels of Xiaomi cars.
On November 15, the figure of Xiaomi Auto appeared in the 377th batch of "Road Motor Vehicle Manufacturers and Product Announcements" new product announcements issued by the Ministry of Industry and Information Technology, which also became the "first public appearance" of the model.
According to the public announcement, the two pure electric models that Xiaomi has been approved to produce are named SU7 and SU7 Max Pro, respectively, and the manufacturer is the off-road vehicle of BAIC Group, which is a subsidiary of BAIC Group. The length, width and height dimensions of the SU7 are 4997mm, 1963mm and 1455mm, respectively, and the wheelbase is 3000mm;The SU7 MAX Pro has a height of 1440 mm and is the same length, width, and wheelbase as the SU7.
At the Xiaomi automotive technology conference, the SU7 real car was officially unveiled.
As a dream car that is "comparable to Porsche and Tesla" in Lei Jun's eyes, SU7 is also closer to a coupe in appearance. As previously announced, the new car as a whole is in a low-lying and slip-back posture, and the front face adopts a swooping shape and a waterdrop headlight design, which is quite visually tenseThe body has sleek side lines and is equipped with design elements such as semi-concealed door handles and frameless doorsThe halo taillights at the rear are matched with the "xiaomi" brand logo, which is highly recognizable.
Lei Jun said that Xiaomi Auto will become the world's top five car manufacturers through 15-20 years of hard work. In order to show sincerity, Xiaomi Su7 has also been crowned with a number of "the most in the industry" title, according to Lei Jun, SU7 has "the world's lowest wind resistance for mass production cars", with a drag coefficient of 0195cd, zero hundred acceleration only 2In 78 seconds (minus the start time), the top speed reaches 265 km/h.
At the same time, Xiaomi SU7 is determined to be the "king of winter endurance fingers", the two endurance versions of the CLTC working condition range are 668km machine 800km, and the MAX version uses 800V super fast charging, which can reach 220km in 5 minutes of charging.
Support ecological sharing and build a mobile intelligent space.
In the industry competition environment with intensified involution, Xiaomi, which is known for its technology, must also play the first hand at the intelligent level.
For the autonomous driving module, Xiaomi has launched three key technologies: adaptive zoom BEV technology, road large model, and super-resolution occupancy network technology.
Adaptive zoom BEV technology is the first of its kind in the industry, which can adaptively invoke different perception algorithms according to different scenarios, just like the human eye. The perception grid can be as small as 005m, up to 02m, the recognition range extends from 5cm to 250m, making the parking scene more accurate.
At the same time, Xiaomi's industry-first road model can not only recognize real-time road conditions, intelligently adjust the driving trajectory, but also realize the navigation function that does not rely on high-definition maps in complex intersection conditions.
In terms of obstacle recognition, Xiaomi's super-resolution occupancy network technology realizes no restriction on the types of special-shaped obstacle recognition, and improves the recognition accuracy to 01m, 2 times the industry level. In addition, Xiaomi's self-developed one-key noise reduction function eliminates the impact of rain and snow on recognition, greatly reducing the probability of misidentification.
In order to achieve the above functions, Xiaomi has equipped SU7 with two NVIDIA Orin high computing power chips, with a comprehensive computing power of up to 508TOPS. The perception hardware includes 1 lidar, 11 high-definition cameras, 3 millimeter-wave radars and 12 ultrasonic radars (MAX version of the model).
In order to build the cockpit into a more intelligent mobile space, Xiaomi has built a unified visual interaction system based on Xiaomi Surging OS, realizing a comprehensive sharing ecology from software to hardware.
The cockpit is equipped with 161-inch 3K ultra-clear central control screen, 56-inch HUD head-up display and 71-inch flip instrument screen. The multitasking flexible frame allows desktop apps to be dragged and dropped, resized, and automatically adapted to a variety of devices. The industry's first five-seat five-tone interactive function supports stable and collaborative wake-up of multiple devices, and the core functions support offline use, and the starting speed of the car machine is as low as 149 seconds.
At the same time, Xiaomi launched the cockpit system streaming OTA upgrade technology, which realized the upgrade while the first. The intelligent cockpit also has super powerful ecological application expansion capabilities, including Pad APP sharing, mobile APP sharing, and ecological hardware sharing.
It is also a joint effort with car companies to build cars and create an automobile industry ecology, and whether Xiaomi Auto can replicate the hot sales of the Wenjie series of models has become the focus of attention in the industry.
Recently, the reporter came to two Xiaomi homes in Beijing as a consumer, and the sales staff of one of the stores said, "Considering that the next door (Huawei) has just released a new car (Wenjie M9), we still hope to stagger the time with them, so that the products of the two brands can get market attention at different times." ”
When the reporter asked when the show car would arrive at the store, the salesperson said that because the store area is small, it is not enough to accommodate the show car, so it is still mainly based on the sale of electronic equipment, but you can make an appointment with the salesperson for a test drive and order a new car. In another larger store, the sales staff told reporters that Xiaomi may build a new store to meet the demand for car sales, and the new car will be launched in 2024, and the test drive will arrive at the store in a conservative estimate of a month.
Photo courtesy of *** enterprise in the text.