In this entertainment, which changes every day, every action and every sentence of the stars is magnified and examined.
For a while, most of the celebrities switched to live streaming for short-term interests.
Just when you and I are intoxicated with their charm and involuntarily "chop our hands".
Some celebrities secretly treat you and me as "leeks" that can be harvested.
And just when someone was "getting deeper and deeper", a large number of celebrities quietly withdrew from the live broadcast to bring goods.
This makes people wonder, is this a personal choice or is it really as netizens speculated, the country is about to start rectifying?
If you want to talk about when the star started live broadcasting.
Let's start with 2019.
At that time, the e-commerce giant suddenly announced a "Daystar Plan".
They invited 22 celebrities to bring the goods in person.
This plan is not a joke, the total merchandise transaction volume of the live broadcast exceeded 200 billion that year.
But do you think it's only ** doing this?
Wrong, platforms such as Douyin and Kuaishou are not far behind and have followed up.
In this way, celebrities have suddenly become the most sought-after "hot goods" in this emerging market.
Moreover, when it comes to the charging model of celebrity live broadcasts, it is really eye-opening.
It's not a simple salary, but a pit fee plus a commission.
or pure commission, which makes many celebrities earn a lot of money.
It can be seen that the potential of live streaming is unique.
However, the first star to devote himself to live streaming may be Li Xiang.
As we all know, Li Xiang is a rich woman with a lot of money.
At that time, she chose to bring goods live broadcast for only half a year, with more than 30 live broadcasts.
It also attracted millions of fans, and the monthly turnover was as high as 10 million yuan.
Li Xiang's success not only earned him a lot of money, but also set an example for other stars.
Then in 2020, the craze became even crazier.
At that time, at least 500 celebrities joined the ranks of live streaming.
Among them, there are many first-line stars such as Liu Tao and Chen He.
But Liu Tao's transformation may be the most controversial part of the star.
She went from a powerful actor to concentrating on live broadcasting.
Her acting works and public image have been greatly affected.
At that time, everyone was talking about whether the beloved Mazu would become like this, and the people of Fujian would no longer believe her.
For a while, the discussion about celebrity live streaming turned from praise to questioning.
At first, netizens welcomed the celebrities to join.
After all, celebrities seem to bring better quality products and content than those pretentious influencers.
But as time went on, people began to look at the interests behind it.
The drama of celebrities bringing goods has changed since Chen Yiru's exaggerated performance.
He acted more devotedly in the live broadcast room than the TV series, and the crying scenes were more real than the other.
It's hard to tell whether it's true or false.
But when questioned by the audience, he acted like a different person, and staged a realistic version of the bitter love scene with tears in his eyes.
Just when everyone was still marveling at his acting skills, Chen Yiru played with high technology.
He made himself an AI virtual stand-in.
When you see the bug in his live broadcast room where his arm goes through the table.
You're going to be wide-eyed and say, "That's fake!".”
Sure enough, the audience's eyes were bright.
The effect of Chen Yiru's live broadcast plummeted, and netizens shouted that they had been deceived.
However, don't think that Chen Yiru is playing with fire alone.
This kind of live broadcast method of recording ** has long been quietly popular in the circle.
Some celebrities don't even have to go into battle in person, as long as they record a first-hand record**.
Find an assistant to cooperate during the live broadcast, and you can easily earn money.
And when it comes to the drama of bringing goods, you have to mention Jiang Chao and his wife Medina.
The "Saying Who is the Boss" staged by these two people in the live broadcast room is really ridiculous.
Jiang Chao had to change ** to 299 in the live broadcast, and the assistants next to him were going crazy.
The scene with perfect acting skills makes people not know whether to laugh or cry.
And the chaos in the cargo industry is far more than that.
Xie Mengwei brought liquor in that live broadcast, but he was directly involved in the turmoil of OEM wine.
And Pan Changjiang also persuaded him to be cautious in Lianmai.
Who knows, it didn't take long for Pan Changjiang himself to join the ranks of live broadcast wine sales.
As a result, because he was exposed by netizens for selling fake goods, he directly broke out and let the people leave without payment.
The contrast is staggering.
and the top rich woman Xiang Tai, her live broadcast debut was a tragic Waterloo.
Her obvious look of disgust and "mending" to her assistant.
For a while, netizens who watched the live broadcast felt uncomfortable.
After this live broadcast, Xiang Tai lost countless fans and his reputation plummeted.
Speaking of fame, Zhang Yuqi's questioning of the product ** in the live broadcast also made her popularity plummet.
It turns out that the stars who are high on the top, on the way to live broadcast and bring goods, also have a day of decline.
But in the comparison of these stars, Jia Nailiang has become a "benchmark".
Jia Nailiang's total sales of goods on Double 11 are as high as 13600 million yuan.
But later, it was revealed that he was selling fakes, and the brand publicly cracked down on counterfeits, which made his image plummet.
And Li Jinming's fake brand-name waist bag incident is also an eye-opener.
The negative news of these stars makes people sigh.
The road of live broadcast with goods is really potholed.
The chaos and controversy of celebrity live streaming have plunged the entire industry into a crisis of confidence.
Some celebrities began to gradually withdraw from this "battlefield".
Unconsciously, live streaming has become a new Internet celebrity craze.
But the truth behind this is not as glamorous as you think.
How many times have you been affectionately "family".
Shouting to willingly empty his wallet, only to receive a poor quality product.
Even the celebrities you regard as idols treat you like leeks to be cut.
Since 2020, at least 500 artists have participated in live streaming.
Their sales have skyrocketed, and it may seem like a good thing, but is that really the case?
With the passage of time, celebrity delivery has turned from an initial craze into a melee where everyone is at risk.
In the second half of 2023, Liu Tao, Chen He, Jing Tian, and Li Xiang have announced their withdrawal from the goods industry.
At this time, the end point of the celebrity's delivery is obviously to stop broadcasting.
There are a dizzying number of reasons why they chose to go off the air.
The first is the quality of the goods and the problem of **.
Those glamorous goods in the live broadcast room, once you get it.
It is likely to become an inflated bargain.
And those stars who were once unconditionally trusted by you are behind their backs.
With the gradual maturity of the market, the audience is no longer the fledgling novice.
Compared with those professional big anchors, the advantages of stars are gradually disappearing.
And the country's supervision is also strengthening year by year, from the chaos of live broadcast to the rectification of false goods.
Every step adds obstacles to the way of bringing goods to the stars.
Those celebrities who used to eat with their faces now have to face increasingly strict rules and guidelines.
However, the appetite of the stars clearly does not stop there.
In addition to live streaming, they have also tried to open stores and invest.
Chen He's Xianhezhuang hot pot restaurant, Li Xiaolu's hot pot restaurant, and Luhan Guan Xiaotong's milk tea shop ......
Behind these names are a series of quality and management issues.
This not only harms the interests of consumers, but also seriously damages the image of celebrities.
As consumers and regulators wake up, those bad behaviors are being curbed.
The "side hustles" of celebrities are no longer as glamorous as they used to be.
Celebrities seem to only care about two things: "fame" and "profit".
watched the live broadcast and brought the goods to make a lot of money, so he rushed into it regardless of it.
As a result, he fell too deep, but caused a "commotion".
But in this Vanity Fair, there are always people who are still silently sticking to their artistic beliefs.
Zhang Yi, this name may not have those top streamers to make money.
But his insistence on acting is awe-inspiring.
He once made clear his boundaries and did not participate in any variety shows and live broadcast gimmicks.
Concentrate on your acting career.
His words are like a wake-up call in advance to those stars who can't distinguish between the southeast and the northwest.
And his counsel was heeded.
watched other celebrities do whatever it took to gain momentary popularity.
Zhang Yi's professionalism and persistence in art have become a clear stream.
He doesn't need hype, he doesn't need packaging, he just needs a sincere heart.
And recently at the roadshow of "The Three Teams", Zhang Yi once again fell into the embarrassment of not following the crowd.
When everyone else was dancing the demonic dance "Subject 3", Zhang Yi refused to participate.
He said it was an occasion for film exchanges, not for dancing.
This insistence is not to play a big name, but to respect the art of film.
I hope that other celebrities can have Zhang Yi's consciousness earlier.
In the entertainment industry, Zhang Yi is like a clear stream.
He refused to follow blind trends and remained true to his art.
Let's look forward to more actors like Zhang Yi who dare to refuse and insist.