The Huawei Mate60 series is highly recognized, but the Huawei nova11se is questioned. Why is there such a huge gap between the same Huawei mobile phones?Is Huawei's marketing strategy reasonable?Does this align with the values of the business?Let's dive in.
Let's start with the Huawei Mate60 series, which is equipped with a Kirin 9000S processor, which successfully broke through the blockade of the United States and solved the legacy 5G problem. The addition of technologies such as two-way satellite communication puts it in a leading position. In addition, the localization rate of Huawei Mate60Pro is as high as 90%, demonstrating Huawei's full-link production capacity in high-end smartphones.
These advantages have made the Mate60 series highly recognized by consumers. However, the performance of the Huawei nova11se raises questions. Although the price is 1999 yuan, the actual configuration is not satisfactory. The mobile phone is equipped with Qualcomm's Snapdragon 6804G chip, and the core components do not use domestic solutions, which has a significant gap with high-end models.
The premium has confused consumers and raised questions about Huawei's marketing strategy. With such a big gap between Huawei's flagship phones and low-end phones, is there a mistake in its marketing strategy?Does Huawei's pricing strategy align with the company's values?These are questions that require deep thinking.
Comparing the Huawei Mate60 series and the nova11se, it can be seen that Huawei's technical strength and leading position in the field of flagship mobile phones. However, the performance of low-end mobile phone products is not satisfactory. Under the same configuration, the ** of Huawei products is obviously high, and there is a certain premium phenomenon compared with other brands.
This may be a mistake in Huawei's marketing strategy, although it can bring maximum profits in the short term, but with the improvement of information transparency, this unreasonable premium will eventually be eaten up by the market. Lei Jun once said that selling straw as ** is hurting friends. Does Huawei's premium phenomenon fit this philosophy?As consumers, what should we make of this phenomenon?Welcome to leave a message, like, share, and work together**.