China's economy has been in a relatively stable state of development, but what is extremely inconsistent with the overall macro situation is that the retail sales of all calibers have increased by 138%, but in reality only 86% increase.
In this case, there are a series of profound causes and economic problems worth considering. In this complex economic environment, an interesting and contradictory phenomenon has emerged: the adjustment of the consumption structure.
Consumers' consumption behavior is becoming more and more cautious and more and more conscious of saving, which is embodied in the decline in the quality, grade or quantity of products, and the frequency and scope of consumption are also narrowing. In a sense, the Chinese people are worried about the prospects of economic development and are uncertain about their own economic development prospects.
In the first half of this year, the increase in disposable income of our households was 75%, which, despite the increase, is still 06 percentage points. This shows that while the overall development is underway, the real income of households has not kept pace with it.
Due to the uneven rate of economic development, there is a huge difference in income levels between urban and rural areas. This disparity in income distribution not only affects people's quality of life, but also affects their purchasing power and desire to buy.
The problem has been exacerbated by the emergence of some uncertain work situations. Affected by the epidemic, some industries and regions are still facing serious employment problems, with high unemployment and high employment pressure.
This makes people face unstable economic conditions and uncertain economic conditions, which makes them more prudent in their spending. When the future economic environment is uncertain, people are more willing to save and invest than to spend too much.
At the same time, the consumption level of Chinese residents is also constantly improving. With the rapid development of China's family economy, China's consumption concept is constantly shifting from the most basic survival needs to more personalized, diversified and high-quality consumption.
This transition process has not been smooth. With the continuous improvement of consumption structure, the contradiction between consumer demand and consumer satisfaction and loyalty has become increasingly prominent, the weakening of consumer confidence and consumer demand, and the contradiction between consumer demand and consumer demand have become increasingly prominent. This requires enterprises and the country to cooperate with the new consumption trends and needs through innovation and adaptation.
During this period, the prudent mentality of consumers has appeared the phenomenon of "consumption downgrade", that is, on the basis of pursuing high-quality consumption, more attention is paid to saving and reasonable consumption. Due to slower income growth and uncertainties about the future, consumers have reduced their spending on dining, travel, entertainment, education, and more.
"Consumption downgrade" is not just a simple economic activity, but also a reasonable response to one's own finances and future. However, in the process of adjusting the consumption structure, there is a certain direction of development and room for development.
Consumption upgrading is a new development trend that reflects the continuous improvement of China's family consumption concept and level in the long run. Although the current economic situation may cause a decline in consumption in the near future, as the domestic consumption situation continues to improve, the potential of domestic demand will be gradually stimulated, so that China's domestic demand will enter a relatively active stage.
From a national perspective, China has adopted a series of policies and measures to stimulate consumption, strive to improve the consumption environment, and stimulate potential consumer demand.
We will further open up the consumer sector, optimize the supply of the consumer market, improve the circulation system of consumer goods, and strengthen the protection of consumer rights and interests, so as to create a good consumption atmosphere and promote sustainable economic development.
Overall, China's economy is currently showing a "low consumption" trend, which is due to a variety of reasons. Weak household income growth, worries about employment prospects, rising consumption composition, and uncertain economic prospects have all had a certain impact on China's household expenditure. However, this decline in consumption is only a short-term manifestation, and the changes in the consumption structure reflected in it and the various measures taken by China in the consumption environment all show that China's consumer market will have more room for development in the near future.