On December 17, the 2023 2nd Yangliuwan Forum and Moutai Collectors Winter Gathering was held in Moutai. The wine industry learned that since the Yangliuwan Forum and the first Moutai Collectors Friendship Activity was held on November 12 last year, in 13 months, Moutai has held 5 old liquor theme activities, and in these 5 activities, Ding Xiongjun all participated and delivered important speeches without exception, which can also see the strategic position of the old liquor strategy in Moutai Group.
At this year's Yangliuwan Forum and Moutai Collectors' Winter Gathering, Ding Xiongjun believes that in addition to its own commodity attributes, Moutai also has social attributes, health and comfort, investment attributes and collection attributes, and Moutai old liquor is more valuable than ordinary Moutai liquor, and should create value.
It is the multiple attributes of Moutai in the precipitation of time, the value of Moutai old liquor is not only regulated by the relationship between supply and demand, but also the liquidity of the market has a decisive impact on the future. However, with the emergence of market consensus, the range of cyclical fluctuations has gradually smoothed out, and even the industry counter-cyclical phenomenon has emerged.
Now that Moutai has grown into the only liquor company in China whose revenue accounts for more than 50% of the revenue of its fragrance category, Moutai must first become an industry leader.
For the construction of the Moutai old liquor ecosystem, at last year's Yangliuwan Forum, Ding Xiongjun put forward the strategic grasp of "unification and three-dimensional".
Over the past year, under such a strategic grasp, Moutai Old Liquor has carried out a series of work around the five strategic supports of quality and product system, first-class system, value discovery and collection system, market trading system, brand and cultural system, built and gradually improved the operation organizational structure of Moutai Old Liquor, formed a window and platform for Moutai to serve the market, and also compiled a series of institutional systems and operating regulations, and the development of Moutai Old Liquor has really begun to "have rules to follow"."。
From the perspective of the overall development of the old liquor market, in addition to the need to further form rules, norms and standardization in many links such as product authenticity, anti-counterfeiting traceability, quality identification, commodity pricing, storage, and maintenance, when will liquor manufacturers and merchants in the old liquor circle break the ice in the current ambiguous state of "if if you leave" and promote the old liquor market as a whole to enter a standardized and benign development track, which is also a crucial step for the future development of the old liquor circle.