In the traditional field of the liquor industry, the competition is particularly fierce. If a brand can't make a name for itself, it will be difficult to attract customers. Many businesses are facing tight budgets and are unable to increase awareness through large-scale advertising campaigns. To solve this problem, in this issue, we will share an innovative retail model to help you quickly expand your customer base.
Dongfang Ding has many years of rich experience in the operation of channel core stores, and has successfully replicated and rapidly advanced in the Jiangsu market. In terms of specific operation, Dongfang Ding only selects a few core stores in each market to ensure that these stores can be profitable. In order to ensure the competitive advantage of the core store, Dongfang Ding's business personnel go deep into the terminal, fine management, and directly implement the best activities. This model makes the core store a highlight of Dongfang Ding.
Strengthen consumer cultivation
Dongfang Dingjiu has a complete set of process and scene support system. For example, in Nanjing, Dongfang Ding has opened a large-scale brand experience center, and regularly organizes core store owners to participate in activities such as tasting and egg hunting to provide immersive experiences. In addition, Dongfang Ding also carried out a variety of activities such as factory tours and tasting meetings to ensure that the implementation was in place and achieved remarkable results.
The youthfulness of the team and the organizational advantages have endowed Dongfang Dingjiu with strong energy. Some merchants said that the marketing backbone and business elites of Dongfang Dingjiu include veterans who have been in the industry for more than ten years, and there are also young people who have grown up from the front line, full of vitality and momentum. This young team has an active mind, daily services are close to the market demand, and they are very active in market development.
Taking the Nanjing market as an example, local merchants said: "Dongfang Dingjiu's goal in Nanjing is very clear, focusing on building Dasanxiang and investing superior resources to cultivate million-level core stores. They continue to improve the combat effectiveness of the front-line team, intensively organize high-end promotion activities, and strictly control the market order and products. The overall momentum is strong and full of enthusiasm. ”
Consumer Interception
Consumer interception refers to the cooperation between wineries, distributors, and terminal stores of famous tobacco and liquor to actively reach out to enterprise-level consumers and dig deeper into their purchase needs. A series of strategies and campaigns are used to lock in the purchase intent of consumers before they make a purchase decision, and ultimately lead to sales conversions.
This "factory-business-terminal" trinity model focuses on enterprise-level consumers, enabling manufacturers, distributors and terminal stores to cooperate with each other and give full play to their respective expertise. Among them, the manufacturer is mainly responsible for communication and service with dealers and terminal stores, and at the same time carries out public relations and wine gifts, event sponsorship, social activities, etc., and with the help of regional chambers of commerce and associations, brand promotion and construction from the brand culture level, so as to win consumers' recognition of corporate brand and product quality.