It is said that the best configuration in MMO is friends, but many people don't realize that this is precisely the biggest problem that hinders the development of MMO.
In the early years, when MMO was popular, there were not many entertainment methods on the market, and a successful MMO could gather a considerable number of core players, and for the same goal, players would form gangs, alliances, or groups of relatives and friends to fight together. This bond between people has become the best game memory for players.
However, time has passed, and now social players have more and more fragmented time, and the higher the game's requirements for socialization, the fewer players who can "adapt". When everyone is Xi to leaving the team and jumping out of the car because of two or three minutes of waiting or one or two group annihilations, the traditional MMO scene of waiting for one person for several hours becomes more and more inappropriate.
In the past, players were eager to clear online social networking, but now more and more people are afraid of "forced social networking", find it troublesome to meet new netizens, and even feel that it is a headache to get to know someone and then manage an ethereal online relationship.
After realizing this, you will understand why the most successful MMO right now is the mobile game "Against the Cold".
The results of the mobile game "Against the Cold" don't need to be introduced. After the game was launched on June 30, it attracted more than 50 million players to sign up in just three months, making it the fastest growing MMO in history. And its performance is also quite impressive, sweeping away the traditional MMO "open high and go low" model, and has become a national-level mobile game resident at the top of the best-selling list.
Many people feel that the key to the success of the mobile game "Against the Cold" is that it has completely achieved "no liver and no krypton", a variety of gameplay and a fierce fashion "** battle". A few days ago, tens of thousands of "Against the Cold" mobile gamers held a "debate match", which clearly pointed out the real "killer" of the "Against the Cold" mobile game - it is completely suitable for all kinds of players, so that social horror players can also get the best game experience.
The reason for the incident was that some players complained that they were not looking for relatives and friends in the game at all, but when they watched the live broadcast by themselves, they were stung by the words "play MMO without making friends and playing hair" in the barrage, and even wondered if they had a "problem".
In the face of this player's troubles, it has won the support of tens of thousands of netizens. Many, many players who are also "social fear" with him said: playing games by themselves is a lone wolf, how comfortable to play, and even the game adopts the mode of "blocking everyone", and you can still have a lot of fun. If you like to socialize, go social, be alone, and love whoever you love.
And these "social fear" players are basically the "outcasts" of traditional MMOs.
In fact, in the mobile game "Against the Cold", social content also accounts for a large proportion, whether it is a gang, a union or a relationship, etc., there are a large number of exclusive content gameplay.
But the good thing is that the game doesn't force players to "have to participate" in the content, and it also ensures that players don't get any less out of their "lone wolf" than others.
Even, if players don't like to interact with people at all, and just want to experience the mobile game "Against the Cold" as a stand-alone game, it is still feasible.
Players can go online and choose the mode of "block everyone" and enjoy a big Song Jianghu with only their own. When you want to chat with someone, you can also choose smart NPCs to cultivate "feelings". As for the dungeon, it can be won with the help of powerful AI teammates, and there will be no gameplay troubles at all.
Let lone wolf players enjoy all the fun of the game without causing them any unhappiness in the experience, then these players will become the most stable and valued users of the mobile game "Against the Cold".
What do you think of the mobile game "Against the Cold", which allows "social fear" players to enjoy the game in peace? Tell us what you think.