Chairman of Guoxiong Capital.
Yao Shangkun, a native of the countryside, is currently the chairman of Guoxiong Capital and the chairman of Qiankun Holdings, he has always been committed to the construction and development of the countryside, and gives full play to the role of a bridge and link between the township talents.
In his early years, Yao Shangkun worked hard outside alone after finishing the first year of junior high school, selling electronic watches in Shenzhen. With his own efforts, he not only established a company to complete a number of influential projects, but also sold the local products of his hometown to Shanghai. In response to the call for rural revitalization, Yao Shangkun saw the strong momentum of orange production and sales, invested in enterprises, officially started orange sales activities, and relied on the orange industry "chain" to provide jobs for dozens of rural laborers.
As a rural sage, Yao Shangkun is most concerned about how to play the main role of enterprises under the new situation and drive local economic income and rural employment. In June 2023, it invested 2 million yuan to jointly create a joint venture with 8 village collective economic organizations. The principle of "risk sharing and benefit sharing" has been realized, which has effectively stimulated the vitality of the "three-change fund", enhanced the strength of the village collective economic organization, and laid a solid foundation for the prosperity of the rural masses.
The company transfers land, forest land and industrial resources in accordance with laws and regulations, and focuses on the independent development of characteristic industries such as oranges, grains and oils, pigs, and Chinese medicinal materials. Through the establishment of the interest linkage mechanism, it not only ensures the stable income of the masses in the industrial chain, but also injects new vitality into the prosperity of the rural industry.
Focusing on key areas such as industrial services, building construction, environmental remediation, and housekeeping services, it has also signed a group of skilled and stable labor force and provided them with professional training. This initiative not only promotes the professionalization process of the local people, discovers and cultivates practical professionals, but also meets the practical needs of industrial development and social development.
Focusing on the actual needs of rural revitalization demonstration villages and the construction of livable, business-friendly and beautiful villages, we have undertaken first-class purchase service projects such as garbage removal, sanitation and cleaning, and cultural going to the countryside. The diversified business has expanded the company's business scope, increased the company's revenue, and played a vital role in promoting the company's sustainable development.
Yao Shangkun's investment behavior has greatly promoted the development of rural revitalization enterprises. In 2023, the company's revenue will increase to more than 30 million yuan, and 385 rural people will be driven to achieve stable employment in the nearest place. This achievement has achieved the "win-win" goal of the company's profitability, farmers' income increase and village collective growth, and has drawn a beautiful blueprint for the prosperity and progress of the village.
As a post-90s entrepreneur, Yao Shangkun does not forget his social responsibility while running a business, and has donated money and materials in activities such as subsidizing poor students and caring for the left-behind elderly for many years, and actively contributes to social welfare undertakings.
Help rural education and warm poor students. Yao Shangkun has sent more than 2,000 pieces of school supplies and sports goods to poor students in primary and secondary schools, and helped more than 100 poor students solve their difficulties. Care for the left-behind elderly, warm sunset. Help the disabled and show their feelings. Yao Shangkun has always been committed to helping people with disabilities achieve employment and entrepreneurship and create a happy life through labor. By inviting technical experts to carry out skills training on oranges, Chinese herbal medicines, agricultural machinery operation, elderly care and rural e-commerce for the disabled in rural areas, and signing purchase contracts with the families of the disabled, we will solve the worries of the disabled.
In the eyes of others, Yao Shangkun is an entrepreneur with a successful career, but he said that he is more like a "dream chaser" who is running the road of rural revitalization. The countryside is his root, and he will strive to make the enterprise bigger and stronger, help more people and villagers, and make greater contributions to the development of rural revitalization. (Text: Huang Jinhong, Li Xuan).