Recently, the new young series TVC released by Romano was fully launched. The court is passionate and cool, the career is confident and public, and the triple empowerment ignites the youthful and stylish life, detonates the pleasure of youth, and freely controls every moment.
Unique Italian Salon Fragrance 24 hours a day
Inspired by the rich literary atmosphere of Italy, the Romano brand is designed for modern, active and fashionable urban men and men who pursue personal taste and pay attention to the quality of life. In the face of escalating consumer demand and fierce competition, Romano has always adhered to the spirit of unrestricted exploration, and is committed to creating high-quality personal care products for male consumers, carrying out product innovation and brand upgrading according to consumer needs, and rejuvenating the charm of men.
This time, Romano's new young series shower gel cooperates with top international fragrance companies, such as Givaudan and Firmenich, and its chief perfumer customizes a unique Italian salon fragrance. The collection is currently available in four fragrances: Morning Mist Cedar, Breeze First Sight, Streamer Amber and Ocean Star. Each one is an Italian salon fragrance carefully selected for young people, which stays 24 hours a day and night. Romano hopes to reach tens of millions of young men born after 95 more efficiently with the aesthetics of Italian salons, and continue to add "atmosphere" to their cool charm.
withPost-95Dialogue Precisely addresses the needs of young men
Young men are different from mature men in that they are sassy, fearless, and more inclined to a clean and refreshing scent. For this reason, Romano has developed a series of shower gels that empower young men, aiming at the pain points of the post-95 generation with developed sweat glands, a lot of oil, and a heavy sweat smell, which is clear, refreshing, and washes away the smell of sweat. The foam easily removes dirt, reduces oiliness, relieves skin fatigue, and caters to the bathing needs of young men.
The morning mist cedar is pure and deep, and the *** intertwined with ambergris beans exudes a fatal attraction;The first time the breeze releases the pure breath of greenery, outlining a clear sense of youth;Streamer amber blends vibrant sun with crisp greenery to lead adventurous men on a journeyOcean Star combines cool and **, inspiring men to constantly surpass and show infinite charm. Four unique Italian salon scents are available 24 hours a day and night to help you every step of the way.
Aiming at the Z generation customer group and opening up younger channels
For the passionate and energetic post-95 generation, they are more inclined to products that coexist with beauty and practicality. As the young men's skincare market grows, Romano continues to optimize the way it communicates with consumers. Through this series of TVCs, we also took advantage of the opportunity to reach post-95 consumers, continue to move towards young post-95s, stimulate brand vitality, and communicate more with post-95 young people.
Through TVC, Romano expressed the concept of "Italian style, empowering the young" series of products, and the product highlights of Italian salon incense and 24-hour day and night fragrance hit people's hearts. Go to Romano Tmall, JD.com, Douyin and offline supermarkets to buy a young series of shower gels, and hold the highlight moments.
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