Driven by Internet technology, the mobility of knowledge acquisition has accelerated, the interaction has been strengthened, and the integration of online and offline resources has become an inevitable trend in the development of education. Not long ago, Doushen Education joined hands with Bee Xiangjia to start a lively live broadcast event, creating a model case of the organic combination of maternal and child education and private domain live broadcast.
Doushen Education has a long reputation, and as a high-quality partner carefully selected by Bee Xiangjia, the two coincide in strengthening investment in private domain operations and stimulating the potential of private domains. By initiating excellent shopkeeper representatives to participate in traceability study tours, Bee Xiangjia has shortened the distance between the shopkeeper and the brand, so that the shopkeeper can clearly understand the selling point of the product, plant grass in the community with high frequency, and create a trusted personal IP in the circle of friends. In this live broadcast, the popular product Doubanjiang promoted by Doushen Education continued to have surprise benefits, with the number of viewers exceeding 30,000 and the number of likes nearly 50,000.
On the one hand, Bee Xiangjia provides full-link services for brand merchants in the public and private domains to help brand merchants operate and grow their business. On the other hand, with an accurate first-class chain system and companion operation, it helps the shopkeeper to complete the investment promotion and traffic realization through the first-class live broadcast.
The shopkeepers also relied on the live broadcast to expand the second income. The shopkeeper can easily share the link to the circle of friends or the community, and the user can get a commission by clicking on the order, which complements the digital store that operates the Bee Xiangjia.
Promoting "Internet + education" has been the trend of the times, Doushen Education and Bee Xiangjia combine their own advantages to complement resources, and jointly make due contributions to the construction of a society where "everyone can learn, can learn anywhere, and can learn at any time", and strive to expand the coverage of high-quality educational resources by means of informatization and promote educational equity.