Project Background
Lu Xiye Di Pot Chicken keeps pace with the times, closely follows the trend of the times, and grasps the dining Xi and needs of the new generation of consumers. With a deep understanding of modern people's new expectations for dining, and with the mission of allowing consumers to taste food without worry and enjoy delicious food without burden, it has created a new model of Chinese-style pot chicken.
Lu Xiye's pot chicken has the following characteristics:
Professional R&D team: Pay close attention to market demand, continue to innovate, and provide consumers with the latest and best quality products.
*Kitchen Quality Assurance: In order to ensure that each product has a stable quality and taste, the first kitchen has been set up, from the selection of raw materials to the inheritance of cooking skills, adhere to the highest standards, and take hygiene and health as the premise.
Branding
Logo designGreen is selected as the brand color to represent healthy natural additives, and the graphic of the category "chicken" is extracted, and the chicken pattern of geometric figures is designed as the logo.
Assist with graphic designDesign some illustrations to represent the production of chickens, and make the endorsement of the brand into an icon display to increase the trust of the brand.
Brand slogan
Application extension
Brand space
Catering case design, Jumei catering design, brand design.