**: Home Grid.
The road knows the horsepower, and the wind knows the grass.
If 2022 is a year for enterprises to test their internal strength and practice, then in 2023, what will be tested is the "acceleration" of the company's accumulation. Whoever has more "growth potential" will be able to run farther on this long runway, and judging from the current "race situation", Robam Appliances is already far ahead on the track in 2023.
The strong Hengqiang leads the industry with multiple advantages.
Robam Appliances' third quarter report for 2023 shows that in the first three quarters, Robam Appliances achieved revenue of 793.3 billion yuan, a year-on-year increase of 962%, and the net profit attributable to the parent company was 137.3 billion yuan, a year-on-year increase of 1131%；In a single quarter, in the third quarter, Robam Appliances achieved revenue of 299.8 billion yuan, a year-on-year increase of 737%, and the net profit attributable to the parent company was 54.3 billion yuan, a year-on-year increase of 653%, profitability has steadily improved.
Compared with the general environment, the total data of Aowei Cloud Network shows that from January to September 2023, the retail sales of China's home appliances will be 571.3 billion yuan, a year-on-year increase of 17%。Among them, the total retail sales of kitchen and bathroom appliances were 116.1 billion yuan, a year-on-year increase of 34%。Whether it is under pressure in the overall environment in the first half of the year, or when the industry begins to pick up in the second half of the year, the growth rate of boss appliances is higher than the growth rate of the industry.
From the category point of view, Aowei cloud network data shows that from January to September, many categories of Robam appliances have an absolute advantage in the market, among them, the online and offline retail sales market share of the main category range hood and gas stove, the market share of online retail sales of kitchen appliances, and the proportion of fine decoration market brands rank first in the industryIn terms of emerging categories, the market share of offline retail sales of integrated stoves and built-in steaming and baking is the first in the industry, and the market share of offline retail sales of dishwashers and online retail sales of built-in steaming and baking has grown rapidly, winning the TOP3 results, and the momentum of accelerated growth is obvious.
Since the "three major categories of the first exhibition strategy" has been proposed, Robam Appliances has continued to expand the advantages of the first category of smoke stoves, and has continuously expanded new categories in recent years, and actively built the second growth curve. In the recognized kitchen appliance industry from the incremental era into the stock stage, coupled with a series of factors such as real estate to the impact of the market background, boss appliances to achieve such results, in the author's opinion, the Matthew effect in the "strong Hengqiang" is undoubtedly the best interpretation of it, and behind this, is the result of a series of factors such as products, brands, channels, etc.
According to the data, as of September 30, 2023, the number of valid patents and soft works of the company has reached 4,150, including 4,014 patents and 138 invention patents3257 utility models;619 designs;There were 136 soft works, and the number of patent applications in the first three quarters increased by 38 year-on-year6%, of which invention patents increased by 45% year-on-year;A total of 23 standards were revised, of which 9 were ledA total of 143 international, national, industry and group standards have been participated, of which 38 have been led. At this year's AWE exhibition, ROBAM Lingxi automatic smoke stove, Guangyan washing and disinfection machine, digital kitchen appliance creator series, high-performance integrated stove and other products were unveiled, with the ultimate product power, ROBAM products won the AWE Aplan Award for Excellent Product Award, Design Award and Intelligent Technology Award, China Patent Design Excellence Award, China Light Industry Federation Science and Technology Progress Award and other awards, which are recognized by the industry and the market.
In May this year, Robam Electric Organ Propaganda Star Wang Yibo became the brand spokesperson, and the two sides jointly launched the theme activity of "Pamper Your Hands", so that the Robam Appliance dishwasher detonated the traffic, successfully got out of the circle, and realized the breakthrough of consumer resistant products with FMCG thinking. According to statistics, since the beginning of this year, Robam Appliances has held a series of activities such as the National Tide Family Banquet, the First China Cooking Competition, and the 3rd Dishwasher Festival, as well as the title "I Heard It's Delicious 3", and appeared on "CCTV Finance" and other programs, while realizing the continuous improvement of brand ** degree and influence, it is also constantly getting closer to consumers.
At the same time, it is understood that in view of the pain points of the difficulty in the renovation and transformation of kitchen appliances in the stock room, Robam Appliances has focused on improving the kitchen transformation and upgrading capabilities of the service team since 2021, and launched the "worry-free kitchen reform" in 2022 Service brand, consumers through the 24-hour kitchen transformation line service, the fastest 2 hours to achieve the user's kitchen transformation needs, through the pre-service upgrade, to help consumers better solve the installation problem, data shows that from January to June 2023, the number of kitchen change orders of Robam appliances increased by nearly 90% compared with the same period last year.
For good products and good services, consumers will naturally cast their precious votes. At the same time, it is foreseeable that with the blessing of multiple advantages, Robam Appliances will continue to achieve excellent results in leading the industry throughout the year.
Through the cycle, digitalization leads in an all-round way.
Those who are good at fighting are invincible, and they will not lose the defeat of the enemy. "A good fighter is always well prepared to make sure he is always invincible, and then he will win. Countless cases at home and abroad have proved that an excellent enterprise must have a sense of the future while being based on the present. 2023 is a year of digital technology blowout, AI, large models, etc. are swept in, as the first enterprise in the industry to embrace digital transformation and upgrading, when many people are still busy starting, Robam Appliances has already "entered the house" in the digital field.
In September this year, Robam Appliances held a new product launch conference for digital kitchen appliances with the theme of "AI Cooking @ Future", at which Robam released a full-scene solution for the cooking of the digital kitchen appliance family, and improved the capabilities of Mr. Roki, the AI cooking assistant, in four dimensions, announcing a comprehensive upgrade of digital kitchen appliances by leaps and bounds. In terms of software, as the "brain" of the ROKI digital kitchen appliance series, Mr. Roki has made breakthroughs again in the four aspects of perception, learning Xi, decision-making and generation, further improving the level of digital and intelligent interaction, and greatly improving the overall performanceIn terms of hardware, Robam Appliances has launched the latest digital kitchen appliance creator i7, as well as i1 iteration products i1 ultra-thin version, i1 European version and other new products, while upgrading the design and function, it has also expanded the shape and package.
It must be noted that, compared with other household appliances at home, kitchen appliances can be said to be the most difficult category of "digitalization", firstly, the act of "cooking" itself is difficult to be quantified by numbers, and secondly, everyone's dietary preferences are also thousands of people. Now, with the imaginative AI cooking assistant "Mr. Roki" and intelligent hardware, Robam Appliances has truly implemented digital kitchen appliances down to the details. In the author's opinion, if digital kitchen appliances will bring sufficient confidence to Robam Appliances in the future product competition, then the strategic concepts, values and strategic planning of digital kitchen appliances behind them are undoubtedly a greater "killer".
Robam Appliances said that in the future, it will focus on technical value and user value, focus on the vertical field of cooking, use technical means to vertically open up the whole link of cooking, build a digital ecology around the before, during and after cooking, and at the same time, create personalized and differentiated service content around the needs of different users, and meet personalized needs in one stop. Compared with traditional kitchen appliances, the conceptual boundaries of digital kitchen appliances have been greatly broadened, from the past simple hardware to software, content, services, ecology and other aspects, and the relationship with users has also changed from the past traditional kitchen appliances era of "selling one" to a longer operation cycle, through the spiritual attributes and social attributes attached to the product, so that the original "moat" of the product alone will become deeper and deeper under the multi-dimensional effect, on the other hand, with the "ceiling" will be opened, and the value space derived from it will also be re-evaluated.
In addition, not only on the product side, the digital strategy of Robam Appliances has moved towards the whole chain of enterprise operation. It is understood that as early as 2014, Robam Appliances will take digitalization as one of the company's strategic directions, in the manufacturing end, Robam Appliances has taken the lead in completing the digital layout, in 2015 took the lead in building the industry's first digital intelligent manufacturing base, in 2020 to build the industry's first unmanned factory, according to Robam Appliances, the future factory has invested nearly 500 million yuan, covering an area of about 50,000 square meters, and the production capacity effect is very significant: product quality has been increased to 99%, and production efficiency has been increased by 45% The product development cycle is shortened by 48%, the production cost is reduced by 21%, and the operating cost is reduced by 15%.
The fourth industrial revolution is sweeping with the digital wave, and it is foreseeable that in this wave, with multi-dimensional advantages, exploring the layout of digital boss appliances will take the lead in passing through the cycle and achieving steady and far-reaching results.
Help the Asian Games "science and technology + humanities" to practice corporate responsibility.
As a part of the social ecology, the advantage of enterprises, in the creation of commercial value at the same time, but also to assume social responsibility, with the improvement of social benefits, the economic benefits of enterprises will also grow, enterprises can become a rooted tree, a source of water, to achieve long-term development. Looking back on 2023, it can be found that as a leading enterprise in the field of kitchen appliances, Robam Appliances will continue to assume social responsibility and fulfill the responsibilities of large enterprises while continuing to create profits.
In September this year, the much-anticipated 19th Asian Games was held in Hangzhou, as the host enterprise of Hangzhou, and also the exclusive supplier of official household kitchen appliances for the Asian Games. It is understood that in addition to providing a full set of digital products for the Asian Games Village, in view of the problem of oil smoke caused by catering, the CCS** oil fume purification system provided by Robam Appliances for the Asian Games can ensure the smooth smoke exhaust and clean smoke standards of the Asian Games restaurant at all times, and reduce carbon emissions and ecological consumption. According to reports, in view of the urban catering fume control, Robam Appliances has begun to explore the research and development of the best fume purification system since 2011, which is equipped with a patented power distribution algorithm, which can automatically adjust the air volume according to the actual smoke exhaust demand, and the energy-saving effect can reach 40%-70%. Different from the traditional household range hood directly discharging the fume to the outside of the house, it makes the purification rate of the discharged catering fume as high as 95% or more, ensuring that every wisp of fume discharged is up to the standard.
In fact, it is not limited to the Asian Games, it is understood that Robam Appliances has also released an integrated closed-loop solution for the supervision and treatment of catering fumes, realizing the full-link closed-loop governance from high-efficiency and energy-saving purification, daily monitoring, over-standard alarm to rectification and improvement. Up to now, the system has been applied to more than 4,000 catering businesses in the city.
While promoting sustainable development, Robam Appliances is also actively promoting the exchange and inheritance of Chinese cooking culture, it is understood that during the Asian Games, Robam Appliances and Hangzhou Municipal Bureau of Commerce produced a food recommendation list covering 15 Chinese languages to recommend authentic Chinese food to friends around the world;Organize the Asian Games delegation to obtain the "Chef Certificate", so that foreign friends can experience the charm of Chinese cookingAt the same time, the Global Culinary Arts Center of Robam Appliances was officially completed and put into trial operation, and was selected as one of the city sightseeing routes of "Watching the Asian Games and Visiting Linping", becoming a new landmark of Hangzhou's urban culture.
Robam Appliances said that in the future, it will strive to build a "technology + humanities" kitchen appliance enterprise to create greater value for the society in cooking life, culture, green and low-carbon. In the author's opinion, if the scientific and technological level of an enterprise determines how far it can go, then its social responsibility determines the height that the enterprise can achieve.
From product innovation, to channels, brand building, to manufacturing upgrading, from leading the industry to practicing social value, the achievements of Robam Appliances in 2023 are obvious to all, and there is reason to believe that in the future, Robam Appliances will, as always, lead the industry while moving towards new peaks.
Home Grid HEAcn)