As the world's largest and most well-known professional networking platform, LinkedIn is currently around the worldand moreCountries and regions operate, owning about9.8.5 billionRegistered Users,More than 300 millionMonthly active users,More than 63 millionEnterprise users. Data shows that for overseas B2B practitioners, 80% of social platform customers come from LinkedIn. Therefore,LinkedIn is a B2B foreign trade enterprise to develop high-quality new customersAn excellent platform to expand industry contacts and build corporate brands
So what the hell should beHow to increase the amount of LinkedIn post contentHow to build and enhance your corporate brand image with LinkedIn Post？This issue of Photonpay is for the bosses of foreign trade enterprisesHere are four tipsHelping you build and enhance your brand quickly and effectively
partContent planning for POST
Before posting, one thing needs to be clearLinkedIn users are mostly business people, and their psychological trust threshold is higher and more rational。themI want to see professional, in-depth, cutting-edge content, rather than simple, self-selling and boastful advertising。Therefore, on LinkedIn, no matter what form of post, content needs to be done enough to effectively build and promote the brand.
For professional content planning, we can focus on the following perspectivesCompany Annual Report, Company Milestones, Company News & Dynamics, Industry Trends & Outlooks, Industry Insights & Reports, Customer Stories & Stories, Team Appreciation & Culture Displays, Holiday Greetings & Special Events, Recruitment Information, Corporate Culture & Team Activities, Festive Events, Product Updates & Introductions, etc.
partAdd emoticons to the post
Just rightEmojis can segment textMake your posts better where you can highlight your pointto allow readers to read and understand better. Emojis can also make a post look warmer。But it's important to remember the principle of moderation, too many emojis have the potential to make a post look messy and unprofessional.
partChoose a good title for the postIn an era of attention scarcity,Use a good title to grab the reader's attention and stimulate the desire to readCrucial. Available here7 good ways to write headlines: Generate curiosity with data;Start with inspirational celebrity quotes;Start with a question;Start with how to;Start with humor;Start with persuasive words;Start with hot news.
partDivide large paragraphs of text into single sentencesNo one likes to read a large paragraph of text, so focus on the reader's reading experience when publishing a post. YesDivide large paragraphs of text in a post into single-sentence patternsThis way the reader can read betterIt's also easier to understand
Case 1: Year-end review
Learning: a) Use data to speak.
b) The typography is clear, and the small emojis improve the reading experience.
c) Hashtag
Case 2: The company won the honor
Points to learn: a) The text is concise and warm.
b) Clear typography and strong reading experience.
c) The hashtag is appropriate, presented in a row.
Case 3: Important events of the company
Learning points: a) The event is meaningful, the text content is concise, the layout is clear, and there is warmth
b) CTA referrals to the official website.
c) *There are elements of the company's branding
Case 4: Summary of the company's important achievements
Points to learn:
a) Attract people from the beginning.
b) Data speaks.
c) CTA is doing a good job.
Reference**.
1.LinkedIn's exit from China, is it an opportunity or a challenge?How should foreign traders respond?", 2023, Teyi Learner. 2."At the end of the year, what kind of posts will be posted on LinkedIn to enhance your personal brand?".", 2023, foreign traders win on LinkedIn. 3."What kind of news and articles can be published on LinkedIn to bring customers and inquiries?"., 2022, Foreign Trade Information.