For the modern consumer, whether on a business trip or a pleasure trip, the criteria for choosing a hotel have changed: not just to find a place to live, but also to find a haven for body and mind. To this end, major hotel brands have also started a journey of upgrading and reform.
In 2022, Jinjiang Inn 50 has returned from a new look, and has focused on the COZY concept of "comfortable, enthusiastic, optimistic, and youthful", and with this as the core, it has carried out a "COZY" transformation in guest rooms and public areas.
Under the new upgrade, Jinjiang Inn 50 not only meets the basic check-in needs of modern consumers, but also deepens the needs of aesthetics, socialization, comfort and content, so that every stay is exquisite, warm and comfortable.
Jinjiang Inn 50 reproduces the origin, makes the economy hotel gorgeously transformed, and at the same time interprets the brand concept of Jinjiang Inn with a cost-effective living experience.
Under the innovative concept, a vibrant, modern and warm new visual image of "Jinjiang Inn" came into being. The combination of the letter J and I creates a new way of expression, which not only represents Jinjiang Inn's leading spirit in the industry, but also inherits the brand's original intention of being close to the people. Create a warm visual language, warm stars and close to the people Jinjiang Inn 50 set sail again.
In the upgrading and renovation of the hotel's interior, Jinjiang Inn has also carried out a warm star renovation of the guest rooms and public areas, actively creating experience highlights from lighting, bathroom, sleep experience, office corner to accommodation security, private business and other aspects, so that consumers can truly experience a comfortable and comfortable cozy time in the hotel space.
Consumers' pursuit of fashion is eternal, in order to meet consumer demand, Jinjiang Star 50 adopts more fashionable design elements, through the comprehensive improvement of sleeping, food, supplies, and public space, forming a small but complete product function, with "warmth" as the core, so that the optimistic and comfortable living experience is always accompanied.
What's more worth mentioning is that recently, Jinjiang Inn employees have also ushered in a new upgrade, and all employees greet every customer with a new look, so that every service is more enthusiastic and warm, so that the concept of "warm star" can be fully carried forward.
Every time Jinjiang Star waits, it is an encounter after a long absence. In order to better inquire about the guest experience, Jinjiang Inn has also launched the "Warm Star Gift" activity, where guests write their own check-in experience in the comment area, and Jinjiang Inn will randomly select a lucky guest and give him a customized tea from Jinjiang Inn Hotel.
Since its establishment in 1996, Jinjiang Inn has been deeply loved by consumers, and has also created a precedent for national economic hotels. Jinjiang Inn brings the newly upgraded Cozy 50 product debut, while showing the strong vitality and strong market competitiveness of the brand, and then interpreting the light of the brand with a cost-effective living experience.